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HomeArticlesData Analytics

Data Analytics

Articles

Fewer Guests Doesn’t Have to Mean Less Revenue

April 3, 2021 Lynette O'Connell

Currently casinos are dealing with occupancy constraints, so a focus on the right guests is critical. Once these constraints are lifted though, continuing to focus on the right guests will continue to protect your margins. […]

Data Analytics

Sneak Peek Gaming Industry Marketing Survey

February 8, 2021 Tribal Gaming and Hospitality

During the first two weeks of January, Raving conducted a gaming marketing survey. The goal of this survey was to get a pulse and benchmark on marketing, analytics and other initiatives within the gaming industry […]

Articles

What Do I Need to Know About My Gaming Business?

January 26, 2021 Lynette O'Connell

There is so much data out there these days in so many systems. Knowing where to start can sometimes be overwhelming. In this article I would like to give you a simple guideline to get […]

Articles

Are You Approaching Your Analytics Systematically?

July 13, 2020 Lynette O'Connell

Let’s talk about the four principles of analytics. We all know these, for the most part. The difference is when you follow through on all four of them every time. As properties are reopening and […]

Data Analytics

Appears We Will See Casinos Opening in May

May 4, 2020 Steve Dahle

Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As […]

Data Analytics Players Club
Data Analytics

Generating Additional Revenue Through Data Analytics – Players Club

April 13, 2020 Lynette O'Connell

Focus on players club Players clubs are the heartbeat of casinos. Their greatest value is the ability to identify unique guests and to measure and understand their individual behaviors. To have a successful players club, […]

Data Analytics

Some Sound Strategy Before You Extend Offers to Your Guests

March 24, 2020 Lynette O'Connell

I have been seeing a lot of press releases and emails from this past week about what casinos are doing for their players due to their closures. Some of the strategy I have seen is […]

Data Analytics

What May Really Be Driving Your Win Per Unit

March 23, 2020 Michael Minniear

Let’s look at your bet panels Sometimes, when I ask a casino person what the price of a slot machine is, it’s common for them to reply with the slot hold or even the denomination. […]

Data Analytics

How Graph Databases Will Revolutionize the Gaming Industry

February 25, 2020 Michael Minniear

Fortune 500 companies are moving to this design, and it’s time that gaming does as well When I started on my first day in gaming analytics 10 years ago, I remember being very excited to […]

Data Analytics

Generating Additional Revenue Through Data Analytics – Slots

February 11, 2020 Lynette O'Connell

Focus on slots with patron data The slot department can account for up to 85 to 90 percent of the revenue for some properties. Applying data-backed decisions can make a difference of millions of dollars. […]

Data Analytics

Generating Additional Revenue Through Data Analytics – Player Development

October 7, 2019 Lynette O'Connell

Focus on player development Database marketing has proven that it can generate millions in revenue for a casino. Applying segmentation and data-backed decisions should not stop with the mail. Using this philosophy within the player […]

Data Analytics

CMS, CRM, BI, Data Warehouse…

April 1, 2019 Lynette O'Connell

What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in database marketing, and it can be confusing. I am going […]

Data Analytics

Building a Marketing Testing Program

January 1, 2019 Lynette O'Connell

Nine lessons for better results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get […]

Data Analytics

How Data Science Changed Major League Baseball

October 1, 2018 Christine Faria

And what the gaming industry can learn from batter up! Q&A with Ari Kaplan, Sports Analytics Even if you’re not a baseball fan, or maybe not even a data geek, most folks found the movie […]

Data Analytics

¡Viva La Casino Analytics Revolución! – Parte II

July 3, 2018 Az Husain

The machine learning process In my last article, I introduced how machine learning plays an important role in the new analytics renaissance. I discussed how this technology will change gaming by allowing marketers to discover […]

Data Analytics

¡Viva La Casino Analytics Revolución!

April 2, 2018 Az Husain

How machine learning will change gaming Hidden away inside your data are incredible secrets. With lots of data there can be many multiples of insights locked away. But make no mistake – the data holds […]

Data Analytics

Make the Transition from Linear Marketing to Loyalty 360

April 2, 2018 Nicole Barker

Why fly fishing is the answer to embarking on this new adventure There is a difference between linear marketing and managing the customer experience. Linear marketing is a means of designing an offer path for […]

Data Analytics

Casino Analytics Is Entering a New Renaissance

January 1, 2018 Az Husain

From carded play to machine learning As Caesars Entertainment emerged from its $18 billion bankruptcy as a different company, it’s interesting to reflect on the valuable parts of the business that were contested in negotiation. […]

Data Analytics

The Sharper the Knife, the Less You Bleed

January 1, 2018 Nicole Barker

Rethinking data analysis with siloed thinking Cutco makes fabulous knives. Customers pay a premium to have a knife for bread, a knife for steak, and a knife for mayonnaise. Yes, a knife for mayonnaise. If […]

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