In 2025, your online reputation isn’t just a marketing tool — it’s part of your business infrastructure. For casino properties, guest reviews now directly influence search rankings, booking behavior, and brand loyalty. If you’re not […]
The database is our lifeblood as casino marketers. It has long been the foundation for all things marketing. Don’t mess with my direct mail matrix. My email tiers are dialed-in to scientific perfection. Data analytics, […]
I’m back to talk about something every marketing mind knows and loves – social media content marketing. Whether you’re a seasoned pro or just dipping your toes into the vast ocean of content creation, there’s […]
Many years ago, I wrote an article slamming phone book advertising in favor of reallocating those budgets to support improved social media and search marketing. I thought phone books were a thing of the past. […]
We’re all dealing with a workforce shortage and the difficulty of finding and retaining marketing talent in this current job climate. Now is the time to implement a well-planned internship program to assist your organization […]
How these essential employees help communicate and create ways to engage with your local and online communities Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on […]
Seven questions for your operation Casino marketers agree that social media is a powerful marketing tool to reach our players. We create content and advertisements to enhance our brand awareness and share information with our […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Foundations of a Strong Digital Marketing Footprint Building your digital marketing footprint can seem like a daunting task, and there are a lot of considerations in the process. New casinos, hotels and Tribal enterprises – […]
Why pictures of your players will drive more social engagement Justin Shank Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is […]
Developing a framework and process In my Raving Flash Report, I spent some time walking through the strategic benefits of reputation management and how your property can use it to improve guest relationships, enhance your […]
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a […]
Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with […]
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