Articles
Message from NIGA for Winter 2021
It has been almost a year since the world as we knew it came to a halt, and while we all worked our way through the new normal of the COVID-19 pandemic, we also found […]
Articles
Conjuring Guest Motivation in Emerging Post-COVID-19 Markets
As we struggle to understand the COVID-19 effect on the casino business and predict the post-vaccine environment, who better to help than the “Wizard of Casino Marketing Research,” Mike Meczka. Mike is a popular, sought-after […]
Articles
Protecting Guest Information
As more and more of our information is digitized and stored on electronic mediums, the potential for manipulation or theft of this sensitive information increases dramatically. In fact, such information is frequently targeted by those […]