Articles
How Your Players Club Can Become Your Secret Sales Weapon
Often, the first meaningful point of contact in any casino is at your players/loyalty club. These team members continually have more interaction with your players than anyone else in the casino. Yet, these team members […]
Articles
Conjuring Guest Motivation in Emerging Post-COVID-19 Markets
As we struggle to understand the COVID-19 effect on the casino business and predict the post-vaccine environment, who better to help than the “Wizard of Casino Marketing Research,” Mike Meczka. Mike is a popular, sought-after […]
Articles
When Every Dollar Is Critical in Our F&B Outlets
We’ve all heard it before … “Jasmin didn’t do her side work!” “Richard isn’t pulling his weight!” “Carolyn always gets the good tables!” So, whose fault is it? IT’S MANAGEMENT’S FAULT! Absent proper standard operating […]