Articles
Conjuring Guest Motivation in Emerging Post-COVID-19 Markets
As we struggle to understand the COVID-19 effect on the casino business and predict the post-vaccine environment, who better to help than the “Wizard of Casino Marketing Research,” Mike Meczka. Mike is a popular, sought-after […]
Articles
How Your Players Club Can Become Your Secret Sales Weapon
Often, the first meaningful point of contact in any casino is at your players/loyalty club. These team members continually have more interaction with your players than anyone else in the casino. Yet, these team members […]
Articles
The Pandemic and the Great Dispersion
Dispersion is the action or process of distributing things or people over a wide area. The digital transformation of all things has made dispersion an inevitable fact of life. Prior to the pandemic, we had […]