Revolutionizing Player Engagement and Casino Efficiency with an Omni-Channel Gaming Experience

Sponsored Content by Everi

As a premier provider of financial technology, player loyalty solutions, and digital casino gaming content, a core focus for Everi is on player engagement while assisting casinos to operate more efficiently. Known for its high-performing standards across the gaming space, Everi remains committed to partnering with casino operators to deliver novel entertainment experiences to their patrons. Everi consistently reinforces a commitment to enhancing operator configurability while emphasizing friction-free and memorable player experiences.

As part of this pledge, Everi aims to combine its services with existing casino infrastructure to help its operator customers reach peak efficiency levels. That is why Everi’s Vi™ – a revolutionary, all-in-one, on-property mobile gaming solution – is a key part of the company’s strategy to work with operators to enhance their ongoing digital transformation.

Vi combines Everi’s Spark™ RGS and digital gamesCashClub Wallet®, and the Company’s Mobile technology to extend the player’s gaming experience beyond the casino floor, within the allowable gaming footprint. Featuring Everi’s Player Account Management (PAM) system, Vi seamlessly integrates into existing casino systems while offering additional patron engagement opportunities via Everi’s existing loyalty products and self-service kiosks for funding, ratings, rewards, and promotions. The flexible Vi solution is also integrated with Everi’s compliance AML systems, creating a single trusted source for reporting.

“A main objective here is the ability to reduce player friction when adopting a digital strategy across the gaming footprint,” said Tim Richards, Everi’s Executive Vice President, Strategy and Digital Gaming. “Vi can tie in mobile products, digital gaming, and sports betting ,all while bridging the land-based and digital worlds together for the patron. It also allows for a better overall gaming experience for the patron.”

Gaming content offered through Vi is delivered via Everi’s proprietary Spark RGS, which houses Everi’s Digital Class II and Class III iGaming library. Everi Digital’s high-performing mobile gaming content includes games based on successful land-based versions and features titles such as Cash Machine Jackpots®, Gold Standard Jackpots®, and Triple Jackpot Gems® among nearly 70 engaging themes available via the Spark RGS. Vi also aggregates content from third-party RGS providers such as Fingenuity, who supplies games from multiple suppliers to the platform, including Aruze, Grand Vision Gaming, Gromada Games, and Sega Sammy.

“What we’re offering with Vi is a true omni-channel gaming experience for players,” Richards said. “Everi’s goal is to help properties truly execute on this is – not just have pieces of an omni-channel offering. For a true omni-channel strategy, the player’s experience needs to include consistency across branding, payment types, loyalty offerings, games, AML, KYC, etc.”

Vi is a unique part of Everi’s overall approach to optimize visibility, functionality, and usability for casino operators worldwide utilizing the company’s FinTech solutions. As the preeminent provider of trusted financial and gaming technology solutions that power the casino floor, these efforts have positioned Everi as the industry’s choice for a strategic partner from forward-thinking operators.