LAS VEGAS (March 6, 2025) – Virgin Hotels Las Vegas, Curio Collection by Hilton, is thrilled to announce the appointment of John Fechik as Senior Vice President of Casino Marketing. In this role, John will oversee all marketing strategies and initiatives for the casino, driving growth and enhancing the guest experience. John joins the casino leadership team during a pivotal moment for the property as it introduces an all-new casino and resort loyalty program, Cherry Rewards. John will spearhead the launch of Cherry Rewards this month, which will redefine loyalty programs in Las Vegas and usher in a new era at Virgin Hotels Las Vegas.
John has nearly two decades of experience in the casino and hospitality industry, having previously held multiple senior positions at The Venetian Resort Las Vegas. He is an accomplished executive with a proven ability to attract and retain players in competitive markets. His expertise includes building and leading highly motivated teams, strategic planning, events and promotions and player development and acquisition.
“We couldn’t be more excited to have John lead our casino marketing team as we enter this exciting new chapter for the property,” said Cliff Atkinson, President of Virgin Hotels Las Vegas. “His extensive experience and proven track record in casino marketing make him the perfect fit for our team.”
“I am honored to join such a dynamic and forward-thinking property,” said John. “I look forward to working with the talented team at Virgin Hotels Las Vegas to create unforgettable experiences for our guests and drive the casino’s success.”
At The Venetian Resort Las Vegas, John held various leadership roles, and most recently, Vice President of Premium Mass Marketing and National Marketing. He was responsible for Executive Hosts, Service Floor Hosts, outbound telemarketing Casino Marketing Representatives, and the Regional Marketing team. Through his leadership, The Venetian casino team was able to successfully achieve strategic initiatives, exceeding annual revenue and profit targets.
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