Reno, NV (June 13, 2024) — Kristen Banks, Senior Vice President of Marketing, Las Vegas Raiders is the keynote luncheon presenter at Raving’s upcoming Casino Marketing & Technology Conference, July 16-18, 2024, at the Grand Sierra Resort, Reno, NV. Watch video interview here.
The Casino Marketing & Technology Conference is a three-day premiere event combined with the Host Player Development Conference. It is the longest-running conference in the casino industry dedicated to marketing, analytics, and technology. Gaming operators worldwide have attended for the last twenty years to get a pulse on what’s next in the industry from key thought leaders to prepare for tomorrow’s opportunities.
Banks will address what it’s like to be in the top marketing seat for one of the most storied of football franchises. How does the Las Vegas Raiders build new generations of enthusiasts as well as nurture decades-long loyal Raider Nation fans? Casino operators will gain insights on sports partnerships and opportunities in this growing landscape at Raving’s annual conference this July.
“Trying to capture consumer attention is harder than ever,” Kristen shares. “From a very avid fan to a casual fan, we shouldn’t be talking to them in the same manner.”
Customization, segmentation, and delivering a personal experience are key. “It’s about these incredible fans,” she continues. “How do you create a fan for life and keep them coming back?”
Deana Scott, Raving CEO adds, “There’s a lot of amazing and innovative marketing coming out of professional sports teams to drive loyalty. There’s also so many synergies between casinos and organizations like the Raiders. Through partnerships with casinos, the fan experience has grown. This will be such an informative session for general managers, marketers and those who work in player development.”
Banks will share her journey during her first year leading the Raiders marketing team relying on her passion for data-driven initiatives. Prior to joining the Raiders, Banks served as Vice President, Digital Products at the Ultimate Fighting Championship and was Manager, Consumer Brand Marketing at Universal Orlando Resort.
The keynote luncheon, on Tuesday, July 16, is an exclusive event available only to attendees, sponsors, and exhibitors at the Casino Marketing & Technology Conference.
To register for this event and to learn more, visit www.casinomarketingtech.com or contact Gency Warren, Director of Marketing, Raving, gency@betravingknows.com or 775-329-7864,.
About Raving
When it comes to industry-specific training for casino operators and Tribal and commercial leadership, one company has been the choice for over 25 years. Gaming and hospitality executives have relied on Raving, a Native-owned business, for training, education, and outsourced services. Raving, a company of former operators, shares their knowledge and expertise through annual conferences, publications Tribal Gaming and Hospitality Magazine, training and managed services.