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Just Released Study: How Non-Gaming Experiences Are Transforming Casinos & Winning Over a Younger Demographic
February 13 @ 10:00 AM - 11:00 AM
Register Now.
DESCRIPTION
In recent years, we’ve seen the role of non-gaming activities at a casino become increasingly important across all generations, especially among Millennials and Gen Z. Because of this shift, LaneTerralever (LT) decided to conduct a national study of 1,533 players to take the pulse of the consumer and understand what role non-gaming offerings play when they are selecting a casino. The research findings will give operators insight into how they can better attract and build loyalty with these important guests.
In this webinar, members of the LT team will walk through key consumer findings and the potential impact on operators today and in the future. They’ll cover several areas, including:
- Investing in Non-Gaming Offerings Right-Sized for Local and Destination Casinos
- Understanding the Nuances of Affluent Players
- Where Gaming and Entertainment Intersect — Casinos
- Loyalty Strategies for the Non-Traditional Player
FORMAT
20-minute TED-style talk highlighting key findings from the latest casino player study published by LT.
25-minute panel discussion with two casino operators and the author of the casino player study.
SPEAKERS
Andy Parnell – President at LaneTerralever (LT)
Andy Parnell is a casino marketing veteran with decades of experience leading partnerships with tribal and commercial operators such as Yaamava’ Resort & Casino, Desert Diamond Casinos, Palms Casino Resort, Golden Entertainment, The STRAT, and many more. He’s spoken at several industry events and regularly participates in podcasts, sharing his marketing and customer experience insights. Andy was most recently a panelist at the 2023 IGA Annual Conference and has delivered marketing innovation talks for Yaamava’ Resort & Casino.
Lauren Hillery – VP, Strategy at LaneTerralever (LT)
Lauren is a creative strategist by nature and trade. She is passionate about digging into business nuances to uncover the most actionable insights about their consumers. Lauren brings over a decade of experience working with numerous nationally recognized brands, including PetSmart, Massage Envy, and Toyota, as well as casino operators like The STRAT, Yaamava’ Resort & Casino, Golden Entertainment, and Cocopah Casino & Resort. She also leads our primary research initiatives, including our recent 2022 Casino Player Insights Report (in Partnership with Jefferies) and 2023 State of Customer Experience (in Partnership with Jason Dorsey).