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HomeAuthorsTom Osiecki

Articles by Tom Osiecki

Tom Osiecki
 
Articles

Highway to the Twilight Zone

October 8, 2020 Tom Osiecki

“The secret to handling change is to focus on progress. If you can make progress on a regular basis, then you feel alive.” – Tony Robbins It’s marketing plan season again. Today’s casino marketers are […]

Articles

The Pizza Proposition and the Big Lebowski’s Rug

July 13, 2020 Tom Osiecki

Every once in a while, something hits you. Trying to make sense of COVID-19’s effect on the casino business, I saw this quote one morning on CNBC. “We’ve taken 60 years of standard operating procedures […]

Marketing & Loyalty

When a Large Market Segment Becomes a Problem

April 17, 2020 Tom Osiecki

What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the […]

Leadership & HR

Five Tips to Create a PR Crisis Management Plan

April 13, 2020 Tom Osiecki

Avoid negative communication consequences when your casino reopens The entire casino industry shut down over three weeks ago. As operations were shutting down, marketing departments were challenged to coordinate with key management to get the […]

Marketing & Loyalty

A New Dynamic for Casino Marketers

March 31, 2020 Tom Osiecki

In this uncertain world created by the Coronavirus attack, one thing is for sure…market conditions and marketing will be very different when the gaming industry starts up again. It will not be productive to blindly […]

Marketing & Loyalty

The Promotions Magic Number

March 23, 2020 Tom Osiecki

Marketers, how to stop doing the same programs over and over again What’s the magic number? The casino marketing magic number is 365/24/7. You market your property 24/7 for 365 days a year. Time doesn’t […]

Photo of light bulbs with shining fibers in a shape of CHANGE MANAGEMENT concept related words isolated on black background
Marketing & Loyalty

Change Strategy Meets the Pit Bull

March 3, 2020 Tom Osiecki

Advice for marketing change agents Change is challenging. New is hard. Marketing is often performed at the edges, where the new and exciting are introduced to motivate a response. Change can be a new kind […]

Marketing & Loyalty

Marketing Bench-Building Mentoring Hacks

January 19, 2020 Tom Osiecki

How to conjure your inner Yoda and other really cool mentors If you’re leading a marketing team, you have a problem. As you gaze at your team and smile at their skills and experience, you […]

Marketing & Loyalty

Apply Moneyball Marketing at Your Mature Property

October 7, 2019 Tom Osiecki

How to create successful marketing strategies and avoid wasted resources I’m lucky enough to travel the country and help casino companies revive their marketing strategies and departments. It’s a gratifying opportunity to help nice people […]

Guest Service

Top Six 2019 Guest Experience Trends

April 1, 2019 Tom Osiecki

How casinos can keep pace with other industries If you want to see the key to unforgettable guest experience, look in a mirror. Dedication to a high level of guest experience starts at the top. […]

Marketing & Loyalty

Five Ways Busy Casino Execs Can Interact with Guests

October 1, 2018 Tom Osiecki

AKA avoid the GM tsunami She knew the diagnosis. Every day the respected GM of the medium-sized casino resort went to work understanding that she had the condition. Despite that knowledge, she shouldered on, hoping […]

Marketing & Loyalty

Leading Trends for a Relevant Casino Marketing Plan

July 3, 2018 Tom Osiecki

Hint: Bigger is Not Better I’m guilty. I’m sure many of you are guilty too. Guilty of working with marketing teams for untold hours to produce marketing plans that are hundreds of pages long. Everyone […]

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