Many people believe that guest service is a differentiator in a competitive market, but they don’t know how to build a model to justify the expense of investing in guest service improvements. If this describes you, then […]
Raving’s national research of casino player clubs indicates that at least 25% of players think all clubs are about the same. What percent of your club members can’t differentiate your club from your competitors? Or, […]
In the last TG&H Issue, we talked specifically about how one casino shared their step-by-step success story on team member surveys. You can read the article here. Based on reader feedback and interest, I wanted […]
Staffing issues are a top challenge faced by most casino companies, especially when labor shortages make the challenge even more critical. That’s why it’s more important than ever for casinos to conduct team member surveys […]
Google has become such an integral part of our thinking that when someone needs an answer to a question, “Google it” has become our first response. Because Google knows everything, right? Believe it or not, […]
A disturbing result of COVID-19 is manifesting in casinos across the nation. Team member morale, job satisfaction, and intention to remain at their jobs are measuring at lower levels than pre-COVID-19. This is not good […]
As a researcher, I love surveys. As a consumer, I’m getting tired of being asked, “Will you take a few minutes to tell us how your AT&T technician did today?” or “On a scale of […]
Dealing with COVID-19 has brought about fundamental changes, and not all of them are bad. One example is how working remotely turned into a huge benefit for many companies and their employees. The pandemic has […]
On August 19, the daily newspaper of the Mississippi Gulf Coast ran a front-page story with the headline: ‘It’s our lives.’ Scared Mississippi Coast casino employees demand more COVID-19 protections The article said that some […]
Casinos nationwide began reopening in May, but business practices are far different than before COVID-19. Guest demographics are also changing, since older guests are more likely to be staying away from public places unless it’s […]
Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. […]
The four components of creating more engaged team members A whopping 79 percent of Tribal casinos said that staffing challenges are, for the third straight year, the number one challenge they’re facing this year, according […]
Ten studies that will leave you scratching your head in disbelief Researchers are inquisitive people. I mean, that’s pretty much what our professional purpose in life is – asking questions to find answers. Many studies […]
Utilizing hotels, gaming and restaurant research to maximize value More research is being done every year by casino resorts trying to capture important data about guests in their casinos, restaurants and hotels. The newest challenge […]
Which of these surveys should you be doing, and why? Like most people, I love Wikipedia. I rely on it if I need to get a quick shot of knowledge without much effort. Sometimes though, […]
What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! I recently conducted two workshops on Attitude & Awareness surveys at Raving’s […]
How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing […]
Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will […]
Why pictures of your players will drive more social engagement We’re at the start of another year, so it seems like a good time to remind everyone about how market research can help you make […]
There has to be an easier way I try to keep up on what’s happening with consumer research, which is usually pretty dry reading, even for someone who loves research as much as I do. […]
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