Outsourcing … when is the time to call in the experts to provide your organization with the tools needed to cross the finish line again and again? Answer … there’s no time like the present.
In my short-term projects and longer stints I’ve been accountable for managing multiple projects while leading productive and innovative teams. In that time, I’ve outsourced everything from advertising to data review to entertainment production and more. I’ve done so repeatedly and at different levels when needs arose.
Here are some areas where outsourcing may be the right solution for you and your team:
- Marketing Operations and/or Marketing Business Plans. To ensure a seat at the decision-making table and to provide a blueprint for many divisions to work from, bringing someone in to work with you to shape and present these plans will set you up for success.
- Data Review and Utilization. Bring someone in to help you wrap your arms around all the data available to you! Set yourself up for success with a data integration process that will improve decision-making, productive initiatives, and clear and accurate reporting.
- Media Management. From out-of-home, to digital, to in-house media management, you don’t always have the individuals in place to best utilize your media resources to their maximum potential. There are amazing experts out there … let them do the heavy lifting for you and your team so you can focus on your products and goals.
- Specialized Training. Marketers who specialize in operations and management and can hit the ground running when there are changes in your organization. What a great way to train your future leaders in an exciting and pressure-free environment that focusses on your needs and goals!
My philosophy is NOT to have a house full of outside support for the long-term, but to put the right resources in place to best serve both your immediate and long-term vision. I’d love to share how this approach has worked for me over the last 10 years in executive management, and how it could work for you!
For more information on Raving’s strategic marketing toolkit, onsite training and consulting solutions, call 775-329-7864 or email Kristine Woods, kristine@betravingknows.com to get started today!
