Sponsored Content by Pixel & Plume
For decades, casino marketers have used loyalty data to power direct mail; segmenting players by tier, visit frequency, game preference, and spend. The targeting is sophisticated. The measurement is precise. The results are accountable. What we do at Pixel & Plume is take that same discipline and apply it to the entire internet; programmatic display, CTV, paid search, social, audio; so your media budget reaches the right people with the same precision your direct mail team has always demanded. No guesswork. Actual audience science, applied to digital.
Our team comes from places most agencies can’t claim: Fortune 50 brand management, major ad tech platforms, top creative agencies, retail media, and casino marketing leadership. That diversity of perspective is how we avoid cookie-cutter work; a team that’s seen how the best brands in retail and entertainment think about consumers brings something genuinely different to the gaming floor.
That philosophy shows up in how we think about omnichannel activation. This summer, we’re constructing a custom brand activation lounge for a client’s outdoor amphitheater; a venue where 14,000 people will be in a captive, high-energy environment across a full summer concert series. The lounge isn’t just an experience. It’s a data capture engine: curated engagement moments designed to drive players club sign-ups, app downloads, and deepen the relationship between the property and its guests. That’s what it looks like when brand creativity and data strategy are genuinely integrated; not running in separate lanes.
We also completely rebuild casino websites to rank not just in traditional search, but in AI tools like ChatGPT and Perplexity, which is where a growing number of guests now discover where to go. If your digital presence isn’t built for how people search today, you’re invisible to a fast-growing segment of your audience. The entire ecosystem of search marketing is quickly evolving with the evolution of AI. To learn more about the “5 Things Casino Marketers Need to Know About the Future of Search Marketing” you can download our white paper in the link below.
And then there’s the iGaming result that says everything about our approach to digital media. Most agencies measure iGaming success by app downloads; it’s an easy number to hit and a meaningless one. We went into the loyalty database, identified the player profiles most likely to actually deposit, and built our media targeting around them. In our first month, first-time app deposits increased 60%. Downloads are noise. Deposits are the business. To learn more about our data driven approach to digital marketing, come see me on the main stage at the upcoming Casino Marketing and Technology Conference, Tuesday, July 14th at 10:15 AM.
Ready to put your loyalty data to work across every channel?
Visit pixelandplumeagency.com or contact Angel Suarez directly at angel@pixelandplumeagency.com to start a conversation.