Recruiting the Right Audience

Creating an effective and targeted Facebook campaign

Sponsored Content by Red Circle

We’ve all seen the stories in the news — businesses are struggling to hire. It’s a real concern we talk about with our casino clients who are often big service industry employers in their markets. Everyone is struggling with recruitment.

It has become increasingly important to have develop an effective online campaign that will help drive new and qualified applicants. There are many options to consider when deciding which online channel to use – today, we’ll focus on Facebook advertising.

While Facebook’s growth has slowed significantly over the past of couple years with new companies capturing more of the younger audience (TikTok & Snapchat), it is still one of the largest social media platforms on the internet, with over 2.7 billion monthly active users. As a result, it has become a valuable tool for businesses to reach a wide and diverse audience, including those looking for employment. By using Facebook ads for recruitment campaigns, casinos can reach potential candidates in a cost-effective and targeted manner.

Facebook’s Hidden Value

One of the key advantages of using Facebook ads for recruitment is the ability to reach specific demographics. This allows casinos to create targeted ads that reach the right audience, whether it’s individuals with a background in hospitality, those with experience in customer service, or those who live near the casino.

In addition to targeting specific geo/demos, Facebook ads also provide a cost-effective way to reach a large audience. Compared to traditional recruitment methods such as radio or print advertisements, using Facebook ads is an affordable means by which to reach a significant number of the right audience — in this case, potential candidates.

Another advantage of using Facebook ads for recruitment is the ability to measure the success of the campaign.

Facebook provides detailed insights on ad performance, including information on the number of impressions, clicks, and conversions. This data allows casinos to adjust their ads and strategies to improve performance, ensuring that their recruitment campaigns are as effective as possible.

Make Digital Ads Work for You

Facebook ads can also be used to build a stronger brand and reputation for the casino. By showcasing their company culture, values, and mission, casinos can create a positive image and foster a sense of community among potential candidates. This can help to attract the best candidates, who may be more likely to consider working for the casino in the future. In addition, these ads can help casinos to reach passive job seekers. Passive job seekers are individuals who may not be actively searching for a new job but may be open to new opportunities.

Here is a testimonial from Augustine Casino regarding a recent recruitment campaign that Red Circle created and executed on their behalf:

“Augustine had a career fair coming up and needed to put some marketing behind it quickly. Our digital media partners at Red Circle Agency created a recruitment strategy on social media to help drive traffic to our career fair. With only four days to run those ads, we were not sure what to expect… however, the results were fantastic. We had our best turnout ever and were able to bring on board 14 quality candidates to the Augustine family.”

-Lindsay Grant, Chief Marketing Officer
Augustine Casino

Interested in hearing how Red Circle can help you position yourself for success on social media to garner great candidates or reach your larger goals? Contact Chad at