Desert Diamond 30th Anniversary

Raving’s national research of casino player clubs indicates that at least 25% of players think all clubs are about the same. What percent of your club members can’t differentiate your club from your competitors? Or, […]

As casino marketers, our primary goal is driving profitable, and incremental revenue. The casino loyalty program, or players club, is an important element of our success in that endeavor. However, when was the last time […]