Face it. Promotions are like time warps. Too often casino operators use set and forget promotional schedules. Pretty soon you are looking at promotions that are as stale as your dad’s old jokes. There are […]
Let’s face it: Every business thrives and survives, or dies, on the revenue it generates. You can talk about expense management, efficiency, cutting waste, etc., until you are blue in the face, but without revenue, […]
Everyone wants to know “the number.” Or the “secret formula” when we talk about player reinvestment at casinos. And, to the dismay of many, the answer is a big ol’ “it depends.” In a recent […]
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