SBC Awards North America Shortlists Highlight Success of U.S. Industry

The inaugural SBC Awards North America will see betting and gaming’s biggest brands go head-to-head, with Bally’s Corporation, BetMGM, DraftKings, FanDuel Group, Hard Rock Casino, and Penn National Gaming all featured on the shortlists announced today.

Joining them in the running for the leading honours are GAN, Genius Sports, Global Payments Gaming Solutions, IGT, IWG, Nuvei, OneComply, Optimove, Pariplay, Scientific Games, Sightline Payments, Sportradar, Spotlight Sports Group, and White Hat Gaming, who have each landed nominations in multiple supplier categories.

The winners of all 23 awards will be announced at a ceremony in the stylish setting of The Edison Ballroom in New York City on December 2, 2021, in front of an audience of 500 senior executives from the industry’s most successful companies.

The SBC Awards North America ceremony is on the final evening of SBC Summit North America, the biggest conference and trade show for the sports betting and igaming industries in the U.S. and Canada, which takes place at Meadowlands Exposition Center in New Jersey on November 30 – December 2.

In the prestigious Sportsbook of the Year category, Circa Resort & Casino, Coolbet, DraftKings, FanDuel Group, Penn National Gaming’s Barstool Sportsbook, PointsBet, and Sports Interaction will contest the prize, while Bally’s Corporation, BetMGM, and Rush Street Interactive are in the running for the Casino Operator of the Year honour.

After a year of heavy investment by operators in brand ambassadors and partnerships with sports teams, the shortlist for the Marketing Campaign & Sponsorship of the Year award features Hard Rock Casino/A Game Above, PointsBet, Strendus from Logrand Entertainment Group, Tipico/Vegas Kings, and Unibet.

The awards also celebrate the industry’s challenger brands and the excellence of Bally’s Interactive, Carousel Group’s MaximBet, PointsBet, PrizePicks, Sporttrade, Strendus, and theScore is recognized on the shortlist for the Rising Star of the Year trophy.

Rasmus Sojmark, Founder and CEO of SBC, said: “The growth of the sports betting and online gambling industry in the U.S. over the past two years has been phenomenal, and the quality of the entries for the operator categories of the SBC Awards North America demonstrates why.

“Our expert judges were massively impressed by what they saw and faced a difficult task to pick out the most creative, innovative, and commercially successful brands for the shortlists. Simply making the cut is a real mark of excellence, so it will be fascinating to see which companies emerge as the big winners on the night.”

The shortlists for the ten supplier awards showcase the full range of talent in the sports betting, casino, lottery, and payments technology industries, as they encompass global brands through to innovative smaller companies that are fast making a name for themselves thanks to their exceptional products.

Suppliers in the running for prizes on the night include ArdentSky, Boom Entertainment, Bragg Gaming Group, Chalkline, Compliable, Continent 8 Technologies, Ely’s Game Technology, Evolution Group, Fiserv, GTG Network, High 5 Games, HPL Digital Sport, iConvert, Incentive Games,Incubeta,Konami Gaming, Level Media, Match52, OtherLevels, Push Technology, Quarter4, Swish Analytics, USAbility, XB Net, and Xtremepush.

Catena Media, Group, and MediaTroopers lead the way in the affiliate section of the Awards, with nominations in both categories. Joining them on the Sports Affiliate Year of shortlist are Better Collective, Betting Hero, Oddspedia, Spotlight Sports Group, and VSiN.

They face competition for Casino Affiliate of the Year from Brian Christopher Slots,, iBet Digital, and Intelitics.

Sojmark added: “The standard of the products offered and service levels delivered by the companies who have made the shortlists in the supplier and affiliate categories provides a further explanation for why the industry has made such rapid progress in the region.

“This really is a really exciting, fast-growing high-tech industry and we’ll see many of the most advanced companies in it recognized at the SBC North America Awards ceremony.”

To view the shortlists for all 23 of the awards, please click here.

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