Partnership to expand loyalty program with on-site credit card issuance and online gaming capabilities
COLUMBUS, Ohio, Feb. 25, 2020 /PRNewswire/ — Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its card services business, a premier provider of branded private label, co-brand and commercial card programs, has signed a long-term agreement to continue providing co-brand credit card services for Caesars Entertainment Corporation (NYSE: CZR), one of the world’s most diversified casino-entertainment providers.
Since its beginning in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions and operates primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
The renewal agreement builds upon last year’s rebrand of the Caesars Rewards® Visa® co-brand credit card to align with the Caesars Rewards loyalty program, and one of the largest customer loyalty programs of its kind in the industry. Cardmembers can take advantage of rewards earned through purchases made at Caesars’ Rewards Destinations – up to 5X reward credits for every $1 spent – as well as additional reward credits for airlines, gas, grocery stores and everywhere else Visa is accepted.
Alliance Data and Caesars will also continue to provide on-site and online solutions to enhance cardmember acquisition and engagement. Currently, select Caesars’ properties offer instant card issuance capabilities – with plans to expand this capability across the Caesars’ enterprise. Guests can begin using their Caesars Rewards® Visa® card immediately during their visit at a Caesars resort and further cardmember integration is expected in the growing online gaming space, an initiative that Caesars began last year.
“At Caesars, we provide our guests with an exceptional experience through our leading gaming, hospitality, dining and entertainment offerings,” said Mostafa Boutajrit, vice president of loyalty at Caesars Entertainment. “Alliance Data’s proven expertise in data-driven loyalty marketing programs enables our guests to make the most of their experience with Caesars, while contributing to our growth and expansion goals.”
“We are excited to continue our partnership with Caesars as we enhance the customer experience and drive further loyalty for the brand,” said Deb Decker, senior vice president and chief client officer of Alliance Data’s card services business. “We look forward to expanding our innovative offerings alongside Caesars and providing guests with all of the valuable benefits that come with being a loyal Caesars Rewards® Visa® cardmember.”