In this edition of the “How It’s Done” series, we take a deep dive into operating a retail sportsbook with Justin Arnett of Potawatomi Casino Hotel, Milwaukee, Wisconsin. Sportsbook and sports betting veteran Justin Arnett […]
From pariah to bonanza Last time on “How It’s Done,” we looked at the sports sponsorships for Firekeepers Casino Hotel and Angel of the Winds. In part two, we look at a major sports sponsorships […]
Recently, sports sponsorships for casinos became a thing. There was a time not too long ago when casinos were limited in their ability participate in major league sports, or sports of any kind. Then the […]
There is the casino world and there is the rest of the world. The same thing goes for marketing trends. Casino marketing has always been cutting edge and leads the world in areas like guest […]
Nothing stays the same in the casino business. There is always something new. It might be a new gaming section, new restaurant, new spa, or an entirely new casino. It falls to the operator to […]
Face it. Promotions are like time warps. Too often casino operators use set and forget promotional schedules. Pretty soon you are looking at promotions that are as stale as your dad’s old jokes. There are […]
Casinos are facing a double-barreled challenge in 2023. Post-pandemic effects are challenging marketing and operations, while inflation is slowly eating away at the bottom line. Some casino markets are forging ahead as revenues keep climbing […]
One of a few female CEOs of a casino, Laura Penney is the embodiment of resilience. Five months into her role as CEO of Coeur d’Alene Casino Resort Hotel in Idaho, she faced down the […]
Kevin Parker is an accomplished gaming executive who has worked at seven casinos, and a gaming-technology leader who helped develop an early mobile gaming product and a product to catch cheaters. Parker will tell you […]
The right way to start this article is this: casinos are supposed to be fun. The great Mike Meczka spent decades working on thousands of scientific research projects to prove casino guests primarily want good […]
The economy is lurching along in fits and starts. Some companies are doing better than expected. Some companies are not. The test all casino and hospitality companies are facing is how to take advantage of […]
In the gaming business there is no shortage of challenges, there is only what can be controlled and what can’t. Casino operators faced down unrelenting trials due to the pandemic, only to experience push back […]
Stagnant, inactive, dormant and dull. Why is the most important program within your control being ignored and overlooked? The program that affects almost every department. The program that touches most guests daily, including your cherished […]
In the gaming industry, nothing is as certain as change. Change is good. Sometimes. COVID-19 altered marketing and operating methods for casinos and resorts forever. Every operating department was affected. It continues to present day. […]
The time has arrived. The decision has been made. Your casino company is looking for a new agency. Your job is to orchestrate the search. You are the point person. The leader. The conductor of […]
My first meeting with Mike Meczka in the 1990’s concluded with Mike telling me to check out “24/7 Polka Heaven,” an online polka station that I immediately passed on to my mom. That was the […]
The reawakening is here. Government restrictions are lifting. Vaccination levels are growing. Stimulus funds are beginning to flood markets. Economists are predicting unprecedented GDP growth for 2021. Pent-up is turning into revved-up. Welcome to the […]
In this second of a two-part series, Pandemic Promotional Execution, we discuss what it takes to build your promotional calendar during COVID-19. Click here to view Part I. It’s all about the gaming! That was […]
As we struggle to understand the COVID-19 effect on the casino business and predict the post-vaccine environment, who better to help than the “Wizard of Casino Marketing Research,” Mike Meczka. Mike is a popular, sought-after […]
“The secret to handling change is to focus on progress. If you can make progress on a regular basis, then you feel alive.” – Tony Robbins It’s marketing plan season again. Today’s casino marketers are […]
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