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HomeAuthorsNicole Barker

Articles by Nicole Barker

Nicole Barker
 
Articles

National Native American Human Resources Association (NNAHRA) Winter 2025 Update

December 21, 2024 Nicole Barker

In this interview, Judy and Tal discussed 2025 initiatives including their: Support of native-lead nonprofits, sister and cousin organizations Strong education program including certifications and scholarship program First annual charity golf tournament NNAHRA Annual Conference, […]

Host & Player Development

Die Tiers, Die: The Sequel

January 1, 2019 Nicole Barker

Top Ten Questions to Ask About Your Tiered Card Program I first introduced the phrase “Die, Tiers, Die” at the Raving NEXT conference in 2014. My prophecy hasn’t come true. Tiered card programs haven’t died. […]

Marketing & Loyalty

What Is Keeping You from Loyalty 360?

October 1, 2018 Nicole Barker

Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly […]

Marketing & Loyalty

There’s a Hole in the Bucket, Dear Liza, Dear Liza…

July 3, 2018 Nicole Barker

Cyclical problem-solving Do you worry? Do you fret? Do you seek solutions, but seem to end up where you started? That’s the result of cyclical problem-solving. Cyclical problem-solving occurs when organizations seek quick solutions to […]

Data Analytics

Make the Transition from Linear Marketing to Loyalty 360

April 2, 2018 Nicole Barker

Why fly fishing is the answer to embarking on this new adventure There is a difference between linear marketing and managing the customer experience. Linear marketing is a means of designing an offer path for […]

Data Analytics

The Sharper the Knife, the Less You Bleed

January 1, 2018 Nicole Barker

Rethinking data analysis with siloed thinking Cutco makes fabulous knives. Customers pay a premium to have a knife for bread, a knife for steak, and a knife for mayonnaise. Yes, a knife for mayonnaise. If […]

TG&H Magazine Digital Edition

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