Top Ten Questions to Ask About Your Tiered Card Program I first introduced the phrase “Die, Tiers, Die” at the Raving NEXT conference in 2014. My prophecy hasn’t come true. Tiered card programs haven’t died. […]
Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly […]
Cyclical problem-solving Do you worry? Do you fret? Do you seek solutions, but seem to end up where you started? That’s the result of cyclical problem-solving. Cyclical problem-solving occurs when organizations seek quick solutions to […]
Why fly fishing is the answer to embarking on this new adventure There is a difference between linear marketing and managing the customer experience. Linear marketing is a means of designing an offer path for […]
Rethinking data analysis with siloed thinking Cutco makes fabulous knives. Customers pay a premium to have a knife for bread, a knife for steak, and a knife for mayonnaise. Yes, a knife for mayonnaise. If […]
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