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News Ticker
  • IGT Presents Powerhouse Combination of Gaming, Digital and FinTech Solutions at Global Gaming Expo 2025
  • Eric Fisher, Rick Velotta Honored as Recipients of Association of Gaming Equipment Manufacturers (AGEM) Memorial Awards Honoring Jens Halle and Peter Mead
  • BMM Testlabs Secures Full U.s. Class Iii Access, Driving Land-based Growth as Company’s 2025–2026 World Tour Begins at G2e October 6-9 in Las Vegas
  • Light & Wonder Unveils LIGHTWAVE™ Cabinet and Four New Hardware Innovations at G2E 2025, Ushering a New Era of Immersive Gaming
  • Indian Gaming Association Chair Stevens’s death leaves void in Indian Country
  • International Gaming Standards Association (IGSA) Invites Industry to Annual Meeting and Booth at G2E 2025
  • Tony J. Amormino Named to Emerging Leaders of Gaming’s 40 Under 40 List
  • GLT Statement on Passing of Ernie Stevens Jr.
  • Padilla, Schiff Announce Bipartisan Bills to Support Over 2,000 Acres of Tribal Land Management
  • 30,000 Gather to Celebrate Native American Culture at the 34th Annual Morongo Thunder & Lightning Powwow
HomeAuthorsNicole Barker

Articles by Nicole Barker

Nicole Barker
 
Articles

National Native American Human Resources Association (NNAHRA) Winter 2025 Update

December 21, 2024 Nicole Barker

In this interview, Judy and Tal discussed 2025 initiatives including their: Support of native-lead nonprofits, sister and cousin organizations Strong education program including certifications and scholarship program First annual charity golf tournament NNAHRA Annual Conference, […]

Host & Player Development

Die Tiers, Die: The Sequel

January 1, 2019 Nicole Barker

Top Ten Questions to Ask About Your Tiered Card Program I first introduced the phrase “Die, Tiers, Die” at the Raving NEXT conference in 2014. My prophecy hasn’t come true. Tiered card programs haven’t died. […]

Marketing & Loyalty

What Is Keeping You from Loyalty 360?

October 1, 2018 Nicole Barker

Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly […]

Marketing & Loyalty

There’s a Hole in the Bucket, Dear Liza, Dear Liza…

July 3, 2018 Nicole Barker

Cyclical problem-solving Do you worry? Do you fret? Do you seek solutions, but seem to end up where you started? That’s the result of cyclical problem-solving. Cyclical problem-solving occurs when organizations seek quick solutions to […]

Data Analytics

Make the Transition from Linear Marketing to Loyalty 360

April 2, 2018 Nicole Barker

Why fly fishing is the answer to embarking on this new adventure There is a difference between linear marketing and managing the customer experience. Linear marketing is a means of designing an offer path for […]

Data Analytics

The Sharper the Knife, the Less You Bleed

January 1, 2018 Nicole Barker

Rethinking data analysis with siloed thinking Cutco makes fabulous knives. Customers pay a premium to have a knife for bread, a knife for steak, and a knife for mayonnaise. Yes, a knife for mayonnaise. If […]

TG&H Magazine Digital Edition

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