Are branding and marketing one in the same? Marketing is certainly an all-encompassing process that takes on many faces. But many perceive branding as putting a logo on everything and having a jingle and slogan […]
In today’s casino environment the focus always revolves around increasing ROI, ADT, ADW and whatever acronym that says were making more money. Adding on whatever fee we can find or increasing the house advantage on […]
In the Why of Sports Betting – Part I, we focused on where sports betting fits into the casino industry. After establishing this as an expansion of the entertainment value experience of the casino, now […]
When looking at adding sports betting, there are many factors to take into consideration. For those of you who may be familiar with Simon Sinek, let us start with “Why.” It is critical that you […]
As operators of gaming enterprises, adjusting to this new world, we can confidently say that “what is paying the bills” is our gamblers, and they really do matter. For ten years, all we heard was […]
The doors are open, the plexiglass is installed and beyond that … the plan is? Understandably, that remains to be seen to some extent. The “new normal” has become an overused phrase like many others […]
How we can all unite under a common cause Over our lifetime, we have experienced many occasions that have had a profound impact on life going forward. It sometimes takes a major event to see […]
Most of us remember exactly where we were and what we were doing at certain times in history. Think of 9-11, the John F Kennedy Assassination, the mortgage crisis in 2008; very few are still […]
Coming soon to your neighborhood … At the time of this writing, there are 20 states and Washington, D.C., that have legalized sports betting. By the time this is published, there may be more. What […]
People Who Inspire Us: James Johnson You have probably seen many articles that I have written over the years that talk about the opportunities that the casino industry offers. Countless stories of individuals who started […]
Six strategic marketing secrets I was recently at a casino that had just opened up a new sports book. This was certainly not the first time that I had participated in the wagering of a […]
There’s an education unfolding all around you Regardless of whether you have been in gaming for ten years or ten days, your goals for where you want to end up are attainable. Depending on what […]
There’s an education unfolding all around you Regardless of whether you have been in gaming for ten years or ten days, your goals for where you want to end up are attainable. Depending on what […]
Better results through better choices Before you have even gotten out of bed in the morning, you have decided several things. Should I hit the snooze button, what am I going to wear today, what […]
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