One of the most distinguishing entertainment approaches is building a complete program that attracts all demographics from your younger customer to older customer.
We are all familiar with that concert in your event center and amphitheater. But are you bringing something special to your property that the other properties are not?
Here are some thoughts to explore:
Your seniors typically avoid weekends and evenings. Are you providing them with something that attracts them to your casino?
- Think about mid-week game shows like Wheel Of Fortune, Price Is Right Live, Deal Or No Deal.
- These branded game shows are really within your budget and always attract a lot of people and mid-week will get you a better deal.
- Think about speakers that address the older generation. Matters about health concerns, retirement and money solutions, travel ideas.
- Consider authors and book signing events on key topics.
With costs soaring across the board – some of the best musical types of entertainment can be the huge assortment of tribute bands.
- These groups can range from your local groups to actual touring national level acts.
- Price points can range from a few thousand dollars to five figures.
- The point here is the music and the songs appeal to everyone, and your costs are substantially less.
- Groups like Australian Bee Gees, Abbacadabra, Led Zepagain, Journey Unauthorized, Fab Four, Hotel California all come to mind, and they are very popular.
Don’t forget about the male reviews – Thunder From Down Under & Chippendales.
- They bring in a large fan base of women and these kinds of shows are very popular mid-week.
- Stay with the popular names and avoid some of the numerous copycat versions.
- Don’t forget a very popular burlesque group – The Lalas. They are very professional and very easy to work with. They provide a more couples-oriented entertainment show.
Sportsbooks and fantasy football is very popular – are you taking advantage here?
- Current NFL, NBA, MLB players can not do appearances, but there are numerous retired players across the country that would love to do special meet-n-greets, autograph signing/photos and even speak.
- Especially if your region has professional sports, you have a lot of resources through those teams’ alumni programs.
Consider celebrities from TV shows including famous chefs.
- Cesar Milan is very personable and very knowledgeable. Tie this into your local pet shelters and humane societies. Bring your guests an incredible experience.
- Celebrity chefs can get expensive so bring in local chefs for a cooking experience. Adding in a VIP dinner with this kind of event. Keep in mind you are diversifying your brand and expanding your customer base
Tattoo events have drawn large crowds, and you can bring in local artists, who can have booths and do tattooing on site.
- Include entertainment like bands that cater to that audience.
- Make it an experience and a fun afternoon/evening.
There are many kinds of professional wrestling, boxing, and mixed martial arts options to choose from.
- Look for a local promoter, since the licensing can be important.
- These kinds of events tend to draw a heavier drinking crowd, so keep that in mind.
Explore more creative options to fill your entertainment program. There are plenty of options to choose from and you just have to think outside the box. Marketing is based on creativity, so look for something different.
Of course, concert entertainment draws the headlines, but you have a lot of open space to fill on your property. Think quality versus quantity. You want to create the reputation for exciting and new experiences for your guests.
Remember that you want to drive mid-week business and stand out in your regional market.
For more information on making the most out of entertainment at your property, visit us at https://betravingknows.com/services/entertainment/
