Sponsored Content by gmf fabrics
gmf fabrics is setting a new standard for casino design with No-Burn Upholstery™—a game-changing upholstery that blends high-performance durability with the luxury that casino guests expect. Hard Rock Sacramento is a prime example of how No-Burn™ delivers its proven performance and value. Faced with an astonishing 60% of chairs damaged from cigarette burns, Hard Rock needed more than a quick fix. They required a solution that would both protect and elevate their seating.
“Chair upholstery is of paramount importance to a casino,” shares Will Province, Senior Vice President of Operations, during a TG&H On Air interview. “It’s one of those things your guests engage with most outside of the games themselves. The upholstery is the look of your casino…and the standards we keep at Hard Rock are top-level.” After a successful trial run, No-Burn™ has now been adopted across three-quarters of their gaming floor. It was the solution Hard Rock was looking for—and they haven’t looked back.
What Sets No-Burn Apart?
No-Burn Upholstery™ is more than just a coated fabric—it’s an insurance policy for casino operators. Built to resist cigarette burns while maintaining an upscale look and feel, No-Burn™ also features:
- Wipe-Off™ Performance Finish for easy cleaning
- 200,000 DR abrasion resistance and high UV durability for extended indoor and outdoor use
- Antibacterial surface with mildew and stain resistance
- Complete bleach cleanability for hassle-free maintenance
- Two patterns, Silo and Cobble, with over 50 designer colors and customization options
To meet Hard Rock’s exacting standards, we made sure to seamlessly integrate the new products into their existing environment. “The folks at gmf fabrics were great to work with. The No-Burn™ color matches exactly with our chairs,” Will says. “You put two chairs side by side, and you can’t even tell the difference.”
Tested for Excellence
Hard Rock didn’t take our “No-Burn™” claim lightly. “We got as many sources of fire together as we could,” Will recalls, “and only a butane torch was able to get through.” It really is “NO BURN.” This exceptional resistance has drastically reduced the frequency of chair replacements, saving Hard Rock time and labor costs. “We started putting it in a year and a half ago, I wanna say. And since then, we haven’t touched any of those chairs. As other chairs get damaged, we replace them with the No-Burn™ upholstery. It has greatly improved our efficiency…the labor savings alone are well worth it.”
Explore gmf fabrics’ Signature Collections
No-Burn Upholstery™ comes in two flagship collections: Cobble and Silo, each offering customizable options. Both collections deliver a balance of style and durability, ensuring your casino seating will look as sleek and comfortable as day one, year after year.
Hard Rock Sacramento turned a challenge into an opportunity to elevate both their brand and their bottom line. With No-Burn™, casinos no longer have to choose between looks and function—you can have both.
Discover how No-Burn Upholstery™ can elevate your property today. Explore the Cobble and Silo collections and find the perfect fit and performance for your casino.