Hollywood, Fla. (December. 23, 2024) – Seminole Hard Rock Hotel & Casino Hollywood presented a $100,000 donation to the Latin GRAMMY Cultural Foundation® before the Carlos Vives concert at Hard Rock Live on Friday, Dec. 20. This significant contribution reinforces Seminole Hard Rock’s multi-year partnership and commitment to support the Foundation’s mission of fostering the next generation of Latin music creators.
The check presentation took place backstage at the sold-out concert, where Carlos Vives, one of Latin music’s most iconic artists and the 2024 Latin Recording Academy Person of the Year, expressed his honor in being part of this partnership announcement. The moment underscored the shared dedication of Seminole Hard Rock Hotel & Casino Hollywood and the Latin GRAMMY Cultural Foundation to preserving and advancing Latin music through education and opportunity.
“We are thrilled to support the Latin GRAMMY Cultural Foundation and its incredible work in empowering young Latin music creators,” said Estefania Diaz-Balart, Vice President of Latin Business Development for Seminole Hard Rock. “Music is at the heart of our brand, and we are honored to play a role in shaping the future of Latin music.”
“We are grateful to Seminole Hard Rock for their support in fostering the next generation of Latin music creators,” said Raquel “Rockie” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together, we will be able to provide educational opportunities to ensure the legacy of Latin music.”
The Latin GRAMMY Cultural Foundation provides scholarships, grants, and educational programs to cultivate emerging Latin music talent and preserve the rich heritage of Latin music worldwide. Seminole Hard Rock’s $100,000 contribution will directly fund these efforts, creating new opportunities for aspiring musicians in Latin communities.