Hard Rock Hotel & Casino® Sacramento at Fire Mountain Annual Pinktober® Campaign in October Donates $160k to Benefit Sutter Medical Foundation

Donation will support the addition of ultrasound technology in surgical hospital

Wheatland, Calif. (November 10, 2023) – Hard Rock International continued its annual campaign for PINKTOBER® as the brand comes together to support breast cancer awareness and research with limited-edition merchandise, food and beverage menu items, and local events. Throughout the month of October, Hard Rock Hotel & Casino Sacramento at Fire Mountain participated in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, as well as the Enterprise Community Fund. Hard Rock Sacramento is proud to announce that it has donated $160,000 to Sutter Medical Foundation. Hard Rock continues to live out its mottos of “Love All – Serve All” and “Take Time To Be Kind” with its steadfast support throughout Breast Cancer Awareness Month, with the goal of lending a hand to the people and communities that need it most.

“Hard Rock Hotel & Casino Sacramento at Fire Mountain is committed to supporting Breast Cancer Awareness Month, and we are honored this year to be partnering with Sutter Medical Foundation,” said Mark Birtha, President of Hard Rock Hotel & Casino Sacramento. “It’s a privilege to bring our guests and community members together through our various PINKTOBER® fundraising events to deliver a unifying message of strength, hope and awareness for those affected by this disease.”

“Having ultrasound units in our Surgery Department and at our Surgical Hospitalwill benefit our Yuba City/Marysville area patients by increasing access to the technology and reducing the need for multiple appointments. We are honored by this generous gift, which will help us fulfill our mission to improve the health of people in all the communities we serve,” explained Dr. Ashraf Ekdawy, Surgeon at Sutter Surgical Hospital North Valley.

Limited-Edition PINKTOBER® Merchandise

This year, Hard Rock International offered uniquely designed, limited-edition merchandise in including a PINKTOBER®-themed Hard Rock t-shirt and a newly designed PINKTOBER® pin. This year’s charity collection was expanded to also include a hat, water bottle, candle, throw blanket and bracelet. Through the Hard Rock Heals Foundation, a percentage of all proceeds are going to charities that help raise awareness and funds for breast cancer research.

The Flavors of Pink

Hard Rock Hotel & Casino Sacramento is featuring a limited-time menu of pink-themed food and beverage items at various restaurants and bars on property. A portion of each sale benefited PINKTOBER®:

  • Hard Rock Sacramento menu offerings include:
  • Beet & Goat Cheese Risotto entrée and Pink Lady Drink cocktail at Council Oak Steaks and Seafood
  • Pink Opal cocktail featuring Tahoe Blue Vodka at Plum Lounge
  • Pink Margarita at Fresh Harvest Buffet
  • Melon Saver Martini at Hard Rock Café
  • Cheesecake and Strawberries and Cream Smoothie at Constant Grind
  • Pink BBQ Pork Buns and Refreshing Guava Cocktail at YouYu

PINKTOBER® 2023 Charity Gala

Hard Rock Hotel & Casino Sacramento at Fire Mountain hosted a sold-out fundraising event in October at Hard Rock Live. The charity evening featured fine dining, auctions, and live entertainment with local hero and season 23 winner of “The Voice”, Gina Miles. Miles moved to Sacramento at the end of her junior year of high school and performed one of her first public shows on the Hard Rock Café Sacramento stage in January of 2021.