Battle Creek, Mich. (May 2, 2024) — FireKeepers Casino is proud to announce the installation of a monumental new digital sign, introducing a dramatic brand presentation daily to the thousands of people traversing I-94 in either direction. Standing at an impressive height of 99 feet 6 inches, towering almost twice as high as its predecessor and surpassing even the heights of the Casino’s hotel towers, this stunning marquee is set to reshape the visual landscape of digital advertising in Michigan.
Crafted with cutting-edge Samsung XPR-E LED panels, boasting a remarkable pixel pitch of 10.4 millimeters, the marquee showcases an unprecedented resolution of 1056 x 1392 and a total pixel count of 1,469,952 pixels. Its expansive LED display spans approximately 36 feet in width and 48 feet in height, delivering unparalleled clarity and visual impact.
“We are thrilled to unveil our new marquee, which sets a new standard for size, clarity, and sophistication in Michigan,” stated Jim Wise, Vice President of Marketing at FireKeepers. “This state-of-the-art installation brings the Vegas-like experience that patrons expect from FireKeepers, elevating our brand messaging presence to new heights.”
The success of this project was made possible through the collaborative efforts of Michigan businesses. Metro Signs and Lighting, based in Warren, Michigan, spearheaded the project, working in collaboration with Hoffman Brothers Inc., Swan Electric Company, Moore Trosper Construction Company, Buck’s Crane, Western Tel-Com Inc., and Elite Welding and Fabrication.
Video from the Marquee Unveiling Event can be viewed here: https://youtu.be/xODXWbvNh0Y