William Hill U.S. announced a partnership deal Monday with CBS Sports that makes the Las Vegas-based sportsbook operator the official sports betting partner and wagering data provider all of the network’s online platforms. Under the deal, CBS will utilize William Hill’s data and odds and the sportsbook operator will have the exclusive rights to promote its brand across CBS Sports’ range of digital properties, including CBS Sports Fantasy. CBS Sports Digital is considered the second-largest sports property in the U.S. with more than 80 million monthly users across its sites and mobile apps. Las Vegas-based William Hill has legal sportsbook operations in 10 of the 14 states that currently offer legal sports betting.
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