SAN DIEGO, (October 31, 2023) — Quick Custom Intelligence (QCI), a leading provider of innovative data analytics solutions, is proud to announce the launch of its cutting-edge Market Basket Analysis tool. This groundbreaking technology opens the door to product-based marketing, enabling businesses to enhance slot revenue and customer engagement like never before.
Market Basket Analysis is a critical step in understanding customer behavior and preferences, allowing casinos to make data-driven decisions to improve their slot strategies. QCI’s Market Basket Analysis tool is designed to empower gaming operations, as well as businesses across various industries, with the ability to unlock the potential of product-based marketing.
Deana Scott, CEO of Raving Consulting, commented, “We have been working on a joint project with QCI for one of our strategic partners in Oklahoma and the insights being driven by the QCI Market Basket Analysis Tool have been astounding. Our customer has been thrilled with the results of the consulting engagement and the results driven by the QCI tool.”
Andrew Cardno, Chief Technology Officer (CTO) of QCI, shared his insights on the significance of product-based marketing: “Product-based marketing is an essential part of most industries and how they do business. I am proud of how QCI has tools that allow this critical revenue-driving step to be added to gaming operations. By focusing on the product-customer relationship, I have seen a reliable 10% revenue improvement, and for that, I was given a Smithsonian Laureate for heroism in information technology. At QCI, we have invented the tools that make this approach available for everybody.”
Key Features of QCI’s Market Basket Analysis Tool:
Enhanced Customer Insights: Gain a deeper understanding of customer preferences and behavior patterns by analyzing the combinations of products frequently purchased together.
Data-Driven Decision Making: Utilize actionable insights to optimize marketing strategies, improve product recommendations, and increase customer satisfaction.
Revenue Enhancement: Drive revenue growth by tailoring marketing campaigns based on customer product preferences and optimizing product bundling strategies.
User-Friendly Interface: QCI’s intuitive and user-friendly interface ensures that businesses of all sizes can easily leverage the power of market basket analysis.
Scalability: QCI’s tool is designed to scale with your business, accommodating the evolving needs and demands of your marketing efforts.
With QCI’s Market Basket Analysis tool, casinos now have the opportunity to implement product-based marketing strategies that were once reserved for industry giants. This innovative solution empowers businesses to make informed decisions, increase revenue, and build stronger customer relationships.