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HomeAuthorsMichael Minniear

Articles by Michael Minniear

Michael Minniear
 
Articles

Balancing Casino Loyalty & Marketing Rewards: Maximizing ROI in Player Reinvestment

September 27, 2025 Michael Minniear

By Michael Minniear, Chief Technology Officer, Power Promotions When I first walked on stage at Raving’s Host and PD Conference this past July to “Panama,” I joked it was a Van Halen kind of day. […]

Articles

True or False? Machine Learning Beats ADT or ADW

June 22, 2025 Michael Minniear

True or false? Average Daily Theoretical (ADT) and Average Daily Worth (ADW) are reliable metrics for most of your database. Answer: False Across nearly every timeframe we’ve examined — whether it’s 90 days, 6 months, […]

Articles

Casino Players Are Not Who You Think They Are: The Pitfalls of ADT

March 20, 2025 Michael Minniear

In casino marketing, Average Daily Theoretical (ADT) is the standard metric for player value. It seems simple enough: Take a player’s theoretical win (theo) and divide it by the number of rated days played. The […]

Data Analytics

What May Really Be Driving Your Win Per Unit

March 23, 2020 Michael Minniear

Let’s look at your bet panels Sometimes, when I ask a casino person what the price of a slot machine is, it’s common for them to reply with the slot hold or even the denomination. […]

Data Analytics

How Graph Databases Will Revolutionize the Gaming Industry

February 25, 2020 Michael Minniear

Fortune 500 companies are moving to this design, and it’s time that gaming does as well When I started on my first day in gaming analytics 10 years ago, I remember being very excited to […]

Gaming Operations

How to Increase Win per Unit Without Buying or Moving a New Game or Theme

January 19, 2020 Michael Minniear

Start thinking supply, demand and price for better revenue When maximizing win per unit (WPU) on a slot floor, the discussion often involves trying new themes, adding or removing games or moving games around to […]

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