• Advertise
    • Media Kit
    • Banner Ad Specs
  • Subscribe
  • Contact Us
  • Facebook
  • Linked In
  • Twitter
Tribal Gaming and Hospitality Magazine
  • Home
  • Magazine
    • Digital Edition
    • Subscribe
  • News
    • Supplier News
    • Tribal News & Stories
    • Job Postings
  • Topics
    • Data Analytics
    • Entertainment
    • Finance & Compliance
    • Gaming Operations
    • Guest Service
    • Hospitality
    • Host & Player Development
    • Leadership & HR
    • Marketing & Loyalty
    • Project Development
    • Research
    • Security
    • Technology
    • Coronavirus Strategy and Articles
  • Events
  • Videos
  • About Us
    • Partners
    • Team & Advisors
      • Advisory Board Members
      • Team Members
News Ticker
  • Eric Fisher, Rick Velotta Honored as Recipients of Association of Gaming Equipment Manufacturers (AGEM) Memorial Awards Honoring Jens Halle and Peter Mead
  • BMM Testlabs Secures Full U.s. Class Iii Access, Driving Land-based Growth as Company’s 2025–2026 World Tour Begins at G2e October 6-9 in Las Vegas
  • Light & Wonder Unveils LIGHTWAVE™ Cabinet and Four New Hardware Innovations at G2E 2025, Ushering a New Era of Immersive Gaming
  • Indian Gaming Association Chair Stevens’s death leaves void in Indian Country
  • International Gaming Standards Association (IGSA) Invites Industry to Annual Meeting and Booth at G2E 2025
  • Tony J. Amormino Named to Emerging Leaders of Gaming’s 40 Under 40 List
  • GLT Statement on Passing of Ernie Stevens Jr.
  • Padilla, Schiff Announce Bipartisan Bills to Support Over 2,000 Acres of Tribal Land Management
  • 30,000 Gather to Celebrate Native American Culture at the 34th Annual Morongo Thunder & Lightning Powwow
  • United Indian Nations of Oklahoma honors Indian Boarding School survivors and the Native children who never returned home by observing Orange Shirt Day
HomeAuthorsMichael Minniear

Articles by Michael Minniear

Michael Minniear
 
Articles

Balancing Casino Loyalty & Marketing Rewards: Maximizing ROI in Player Reinvestment

September 27, 2025 Michael Minniear

By Michael Minniear, Chief Technology Officer, Power Promotions When I first walked on stage at Raving’s Host and PD Conference this past July to “Panama,” I joked it was a Van Halen kind of day. […]

Articles

True or False? Machine Learning Beats ADT or ADW

June 22, 2025 Michael Minniear

True or false? Average Daily Theoretical (ADT) and Average Daily Worth (ADW) are reliable metrics for most of your database. Answer: False Across nearly every timeframe we’ve examined — whether it’s 90 days, 6 months, […]

Articles

Casino Players Are Not Who You Think They Are: The Pitfalls of ADT

March 20, 2025 Michael Minniear

In casino marketing, Average Daily Theoretical (ADT) is the standard metric for player value. It seems simple enough: Take a player’s theoretical win (theo) and divide it by the number of rated days played. The […]

Data Analytics

What May Really Be Driving Your Win Per Unit

March 23, 2020 Michael Minniear

Let’s look at your bet panels Sometimes, when I ask a casino person what the price of a slot machine is, it’s common for them to reply with the slot hold or even the denomination. […]

Data Analytics

How Graph Databases Will Revolutionize the Gaming Industry

February 25, 2020 Michael Minniear

Fortune 500 companies are moving to this design, and it’s time that gaming does as well When I started on my first day in gaming analytics 10 years ago, I remember being very excited to […]

Gaming Operations

How to Increase Win per Unit Without Buying or Moving a New Game or Theme

January 19, 2020 Michael Minniear

Start thinking supply, demand and price for better revenue When maximizing win per unit (WPU) on a slot floor, the discussion often involves trying new themes, adding or removing games or moving games around to […]

TG&H Magazine Digital Edition

Latest News

  • Native American Bank celebrates opening of new branch in NW expansion
    September 30, 2025
  • In Partnership with the Minnesota Vikings and the NFL, the Native American Athletic Foundation Announces Annual Native All-American Football Game and Camp at U.S. Bank Stadium
    September 30, 2025
  • Ainsworth to Celebrate 30th Anniversary at Global Gaming Expo With New Cabinet, Premium Games, and New Titles
    September 30, 2025
  • Indian Gaming Association Announces Memorial Services for Chairman Ernest L. Stevens, Jr.
    September 30, 2025
  • IGT Presents Powerhouse Combination of Gaming, Digital and FinTech Solutions at Global Gaming Expo 2025
    September 30, 2025

Sponsored By

Copyright © 2020 — Tribal Gaming and Hospitality Magazine — All Rights Reserved.