In casino marketing, Average Daily Theoretical (ADT) is the standard metric for player value. It seems simple enough: Take a player’s theoretical win (theo) and divide it by the number of rated days played. The […]
Let’s look at your bet panels Sometimes, when I ask a casino person what the price of a slot machine is, it’s common for them to reply with the slot hold or even the denomination. […]
Fortune 500 companies are moving to this design, and it’s time that gaming does as well When I started on my first day in gaming analytics 10 years ago, I remember being very excited to […]
Start thinking supply, demand and price for better revenue When maximizing win per unit (WPU) on a slot floor, the discussion often involves trying new themes, adding or removing games or moving games around to […]
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