At Eagle Mountain Casino, nestled in California’s Central Valley, the fun isn’t just happening at the slot machines. Ron Washington Jr., the newly minted interim Table Games Director, is shaking up the scene, showing that table games can steal the spotlight, too!
“I started off as a players club rep in 2004, but my heart always leaned into creating experiences,” Ron shares. Now, he’s leading the charge in an exciting new chapter for Eagle Mountain, a property that just celebrated a table games $1 million net win milestone, a first in the casino’s 29-year history.
Eagle Mountain Casino made a bold move, relocating from its original reservation location to a brand-new, expanded facility in Porterville. With 1,750 slot machines, 20 table games, and more space than ever before, it’s clear that this casino is leveling up. But it’s Ron’s flair for marketing and collaboration that’s capturing everyone’s attention.
“Too often, table games get left out of the excitement,” he says. “I wanted to change that. We started raffles for hands-on promotions — get a full house, get a raffle ticket. These little moments create brand experiences that guests love.”
The strategy works. From VIP social hours to candlelit dinners for top blackjack players — think steak and chicken hacienda-style — Ron ensures that table players feel as valued as their slot counterparts. “It’s all about collaboration,” he explains. “Working with food and beverage teams and marketing, we keep the promotions fresh and the guests engaged.”
New players? New experiences. Ron’s team recently ran a promotion offering a cruise and $5,000 cash, and they’re gearing up for a Red, White, and BET summer giveaway featuring a ski tow package. “Our locals love it, and we’re seeing the next generation of players come in for skill-based games,” Ron says.
But beyond the glitz of promotions and game launches, Ron is quick to acknowledge the Tule River Tribe, the casino’s owners and guiding force. “They are so generous,” he says. “They give back to our team, our guests, and the community. I wouldn’t be where I am without them. From charity golf tournaments to community organizations, the Tule River Tribe’s impact is everywhere.”
As Eagle Mountain Casino continues its expansion, including plans for a hotel, resort, and convention center, Ron’s approach proves that table games marketing isn’t just about cards and chips — it’s about people, experiences, and a whole lot of heart.
“Here at Eagle Mountain, our team members are family, and our guests are family too,” Ron smiles. And that, folks, is a jackpot strategy worth betting on.
Key takeaways for marketing casino table games
- Collaboration is key: Teaming up with food and beverage, marketing, and other departments can create unforgettable guest experiences.
- Tailor promotions: Design unique promotions and VIP events specifically for table games players to make them feel valued.
- Innovate with new games: Introducing new table games and skill-based experiences attracts a wider, younger demographic.
- Celebrate milestones: Acknowledge successes, like the casino’s first-ever $1 million net win, to build excitement and team spirit.
- Honor the tribe: Recognizing the support and generosity of the Tule River Tribe strengthens community ties and builds a positive brand image.
- Focus on family: Treat guests and team members like family to foster loyalty and engagement.
