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When it comes to casino and hotel interiors, style might turn heads—but it’s performance that keeps spaces looking pristine. That’s where GMF Fabrics steps in. In a recent TG&H On Air interview, Richard Friedman of GMF Fabrics explained how performance upholstery is transforming how operators think about durability, cleanliness, and long-term investment.
What Is Performance Upholstery?
Friedman describes performance upholstery as coated fabrics designed with high abrasion, easy cleaning, and stain protection. These aren’t your standard materials—they’re built for the real-world demands of 24/7 hospitality environments.
“Performance upholstery means it’s bleach cleanable, graffiti-free, and made to last,” Friedman said. “That’s critical for casino and hotel operators who need surfaces that can handle constant use and still look good.”
Innovation in Action: GMF’s “No Burn” Collection
One standout product is GMF’s No Burn collection, Silo & Cobble — beyond eliminating cigarette burns, it’s designed to resist stains from ink, lipstick, food, is bleach cleanable, and more. Friedman notes that Silo and Cobble can also be used outdoors, making them truly multi-purpose for gaming floors, restaurants, and guest rooms alike.
Longevity That Protects Budgets
For operators, this isn’t just about aesthetics—it’s about cost savings.
“Casinos and hotels don’t have to reinvest every year,” Friedman said. “Because of the built-in performance features, the longevity is much greater than lower-grade products on the market.”
What’s Next from GMF
GMF is expanding its lineup with five new Wipe-Off performance upholstery patterns, each offering durability, cleanability, and modern style. These coated fabrics help operators maintain pristine environments that guests notice—and accountants appreciate.
Get in Touch
Want to see for yourself? Explore GMF’s full range of performance fabrics at
gmfabrics.com.