Chris Archunde, a casino operations and marketing veteran with over two decades of experience, is set to deliver two dynamic sessions at the upcoming Casino Marketing & Technology Conference and the Host & Player Development Conference this July at Pechanga Resort Casino.
Session 1: Casino Management Systems – Maximizing Investment in Integration
In this session, Chris will lead a casual yet highly informative panel with vendors, aiming to demystify the complex systems casinos use every day. Instead of formal presentations, the session promises a down-to-earth conversation between operators and vendors, focusing on practical solutions to common challenges.
Key Takeaways:
- Learn how to better utilize underused system features that can drive ROI.
- Gain practical strategies to train staff for more effective system use.
- Discover quick, actionable “jewels” to bring home for immediate system optimization.
- Understand how maximizing system capabilities leads to better reinvestment and revenue performance.
As Chris puts it, “If we’re not using these tools to their full capacity, it’s not the product’s fault—it’s our responsibility to get the most out of them.”
Session 2: Turning Your Casino Loyalty Club into a High-Value Player Magnet
Chris will also speak at the Host & Player Development Conference on a topic close to her heart: leveraging the casino loyalty club as a powerful driver of player engagement and revenue.
Key Takeaways:
- Position the loyalty club front and center as a strategic asset, not just a peripheral tool.
- Use scientific insights and player data to tailor rewards and marketing efforts.
- Implement a unified approach between marketing, player development, and operations to deliver exceptional guest experiences.
- Learn how to use loyalty clubs to improve player reinvestment and host efficiency.
Chris highlights that loyalty clubs aren’t just about perks—they’re the key to deepening player relationships and outpacing competitors through targeted, data-driven engagement.
Join Chris in July!
Don’t miss Chris Archunde’s sessions at these two must-attend conferences, offering practical, immediately applicable strategies to maximize your casino’s marketing and technology investments.
For more information, visit casinomarketingtech.com.