WORLEY, Idaho (January 29, 2025) – Coeur d’Alene Casino Resort Hotel today announces that it has added the latest innovation in wellness technology with the installation of Aescape, a groundbreaking AI-powered, fully automated massage experience now available at its Spa Ssakwa’q’n (pronounced Sock-wah-kin).
The first of its kind in the Northwest United States, Aescape offers a personalized and private alternative to traditional massages, redefining the way guests relax and rejuvenate. The Aescape system combines advanced AI technology with a human-centric design to deliver highly customized massage. Using a precise body scan, Aescape allows guests to select the areas they want to target, the duration, pressure level, and other preferences, ensuring a consistent and accessible experience tailored to their individual needs.
“Our new Aescape massage gives guests more privacy,” said Laura Penney, CEO of Coeur d’Alene Casino Resort Hotel. “Some people aren’t comfortable with others touching them in such an intimate way. This allows everyone to be at peace while revitalizing themselves through tailor-made massages.”
CEO Penney was further impressed by the business case studies Aescape presented – spas with Aescape realized a substantially increased number of massages booked monthly and subsequent revenue growth. Further, customer satisfaction averaged roughly 90 percent.
“We would not have introduced Aescape to our spa if there wasn’t proven success with the cutting-edge technology,” said CEO Penney. “Likewise, it was imperative to know that the percentage of satisfied guests was virtually unanimous.”
Guests at Spa Ssakwa’q’n can enjoy the benefits of this state-of-the-art massage experience beginning in February. Booking appointments is now available.
Guests are in complete control of their relaxation journey. Aescape’s AI-driven precision delivers unparalleled consistency, ensuring every session meets the highest standards of excellence.
“Coeur d’Alene Casino Resort Hotel is constantly refining amenities in the commitment to provide our guests with rewarding experiences that they can’t find elsewhere,” said Penney. “Aescape is a one-of-kind addition in the Northwest U.S.”
With the introduction of Aescape, Spa Ssakwa’q’n continues to elevate its reputation as a premier wellness destination, offering a harmonious blend of advanced technology and serene luxury in the region’s largest spa (15,000 square feet).
For more information or to book an Aescape session, visit www.cdacasino.com/spa or call 1-855-232-2772.