Sponsored Content by Everi
As digital transformation reshapes gaming and hospitality, mobile technology has become a critical tool for engaging customers and streamlining operations. However, adoption within the gaming space has historically lagged behind other sectors. This article explores the challenges casinos face with mobile opportunity technology and highlights solutions and innovations developed by Everi that are transforming the mobile landscape within gaming, hospitality, sports and entertainment.
The State of Mobile in Casinos: Challenges and Missed Opportunities
Slow Adoption and Limited Functionality
Many casino operators have been hesitant to fully embrace mobile technology.
“In the past, apps were often just mirrors of casino websites,” said Vicki Griffin, Everi VP, Program Strategy. “There was limited functionality.”
As a result, operators often believe that simply having an app meets customer expectations, without exploring how enhanced functionality and engagement opportunities can elevate the guest experience.
Limited Conversations About Mobile Potential
A common sales challenge arises when conversations with operators about mobile technology end prematurely because they already have a mobile app in place and don’t fully understand how the mobile ecosystem can develop within the confines of Class II and Class III gaming.
However, these conversations rarely explore the true potential of a robust mobile solution.
“Our conversations should be centered on the functionality of that existing mobile app and what benefits Everi’s BeOn™ Mobile Services Platform could actually bring to the patron experience,” Griffin said. “When given that opportunity to present that ideal dream of where we’re going from a mobile transformation perspective, the response is overwhelmingly positive. It’s about showing them what’s possible.”
Operators who are interested in learning more about the possibilities of mobile can reach out to Everi here.
Bridging the Gap: Digital and Mobile Solutions for Better Patron Engagement
Comprehensive Mobile Experiences
Sensing an opportunity to offer more patron engaging technologies, Everi developed and sought out mobile solutions and integrations that go beyond simple app functionality. Everi’s BeOn platform, for instance, seamlessly combines loyalty, payments, and marketing tech stacks to provide a comprehensive user experience and provide patron insights for the operator.
Hannah Finch, Mobile Product Management for Casinos and Hospitality at Everi, believes the platform’s MarTech capabilties is what sets BeOn apart from the competition.
“We have integrated a stack of best in class third parties,” Finch said. “We recognize that they are industry leaders in their respective areas, and we’ve pulled them all together in a way that provides our operators a true marketing tool kit to deliver meaningful patron engagement.”
This approach ensures that mobile becomes a tool for both convenience and strategic marketing.
“For years, the gaming industry has prided itself on the personalization of an offer and making sure that they get that reinvestment in the customer that they deserve and that also brings value back to my business,” Griffin said. “We consistently hear the buzz term ‘omni-channel’ marketing in and outside of the gaming industry. BeOn’s tech stack really provides that ability to reach patrons at various communication points while also providing information to the operator about how they’re interacting with the app, so they can provide those unique customer journeys.”