Firekeepers Casino Hotel and Michigan International Speedway Extend Partnership

(Battle Creek, Mich.) Oct. 7, 2020 — FireKeepers Casino Hotel is excited to announce a three year extension to their sponsorship at Michigan International Speedway, ensuring the FireKeepers Casino 400 will deliver the drama and excitement of NASCAR racing to regional fans through 2023. FireKeepers has been an entitlement partner for a Michigan International Speedway NASCAR Cup Series race each year since 2016.

Michigan International Speedway recently announced the FireKeepers Casino 400 will return on Aug. 22, 2021.

“All the excitement and drama of NASCAR racing in 2021 will be focused on the FireKeepers Casino 400 and we are pleased to extend this winning partnership for three years,” stated Kathy George, CEO of FireKeepers Casino Hotel.  “The Michigan Speedway experience is fantastic for the fans and this meshes perfectly with the service and attention we give to our guests every day.  We can’t wait to get back to a great crowd roaring its approval as the cars cross the start/finish line.”

“As we begin the process of ushering in the 2021 season, we are excited that we have the opportunity to continue our partnership with FireKeepers Casino for another three years,” said Michigan International Speedway President Rick Brenner.  “They have been a tremendous partner since 2016, as working in tandem we have been able to provide numerous unique experiences for our fans.  We look forward to creating many more ways in which we can make a visit to Michigan International Speedway a memorable one for the entire family.”

Tickets for the August 2021 race weekend at MIS are available at Mispeedway.com/tickets.


For more information, fans can call 888-905-RACE (7223).

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FireKeepers Casino Hotel, located just off Interstate 94 at Exit 104 in Battle Creek, MI, has been named Best Casino by audiences in Western Michigan and Northern Indiana, plus earned multiple awards in the Casino Player Magazine Best of Gaming 2020 Native Midwest category, including Best Casino and Best Sportsbook. FireKeepers was awarded as a Best-In-State Employer 2020 by Forbes. FireKeepers’ signature restaurant, Nibi, is a recipient of the Wine Spectator Best of Award of Excellence. The property features 2,900 slot machines, 70 table games, sportsbook, live poker room, and bingo room. FireKeepers offers a AAA-rated Four Diamond resort-style hotel with 243 rooms, a functional multi-purpose event center, six distinctive dining destinations, and multiple lounges. Driven by high demand, construction on a second hotel tower is underway and expected to be complete in early 2021. FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship a Symetra Tour-Road to the LPGA golf event. For more information, visit www.firekeeperscasino.com.

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.

About Michigan International Speedway

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR’s fastest racetrack. It has been the love of NASCAR racing and the thrill of a great time for race fans and drivers alike for more than 50 years.  With MIS being situated in the backyard of the sport’s three original equipment manufacturers, the OEM of the winning driver is presented with the coveted Michigan Heritage Trophy following the NASCAR Cup Series FireKeepers Casino 400.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).