Pro Football Frenzy Platform Credited for Significantly Boosting Property Visits and Bottom-Line Revenue
Casino Journal awarded Akwesasne Mohawk Casino and digital marketing agency Engaged Nation the coveted Diamond Romero Award in Online Marketing during the gaming publication’s annual Casino Marketing & Technology Conference at Caesars Palace in Las Vegas. It was the only Diamond-level award given in the category. Akwesasne Mohawk Casino implemented the Pro Football Frenzy gamified promotion that Engaged Nation developed and customized for the property during last year’s pro football season and playoffs.
The 22-week promotion revolved around an online game portal that drove daily engagement and incremental business to the property throughout the campaign. The multifaceted campaign featured a combination of interactive activities, games, and incentives, including insured prizes totaling more than $2 million, segmented instant rewards, monthly on-property drawings, special bonus codes, and weekly activations to drive continued repeat visits.
Unlike their prior football promotions, Pro Football Frenzy allowed Akwesasne Mohawk Casino to precisely measure the financial impact—especially incremental revenue generated. They were able to track and analyze the amount of engagement, rewards, pick ‘em cards, and brackets redeemed or activated on-property that directly resulted in increased floor play.
“We were able to measure a near 20% increase in every revenue metric when compared to the prior year, same period,” said Craig Fuller, Director of Marketing for Akwesasne Mohawk Casino. “It was crazy!”
Tyler Cook, CRM Database Manager, accepted the Romero Award on behalf of the casino alongside Engaged Nation’s CEO, Jerry Epstein, and Director of Client Services, Raquel Rodriguez. The award winners are chosen each year by a panel of expert judges based on how well promotions or events drive measurable casino revenue with dead-on planning, uncommon imagination, and persuasive selling power.
This marks the third time Engaged Nation has won a Diamond Romero Award, the highest level of the award available, for their interactive digital marketing technology that has been utilized by casinos and other businesses to achieve a variety of specific goals—from increased player spend to reactivation of lapsed customers. The company is also a two-time winner of the MarTech Breakthrough Award for Best Interactive Content Platform and a recipient of Casino Journal’s Platinum GameChangers Award and Top 20 Most Innovative Gaming Technology Award.
“It’s always an honor to be recognized for our work driving customers to properties frequently and cost-effectively,” said Epstein. “The team at Mohawk did a tremendous job to make their program a seamless part of their marketing toolkit, which ultimately paid off tenfold.”
Akwesasne Mohawk Casino also implemented Engaged Nation’s Million Dollar March Mania Challenge promotion this year, a similar digital engagement platform that ran during the annual college basketball tournament. They are currently finalizing an all-new configuration for Pro Football Frenzy, which is expected to achieve even greater results when it launches later this month.
About Engaged Nation
Engaged Nation is the leader in strategic engagement marketing with its patent-pending REACH™ platform. REACH™ provides web-based automated incentive programs to engage users online and drive them to land-based retail locations. This award-winning platform increases the ROI of any type of digital marketing—websites, digital advertising, mobile apps, social media, emails, and more. It also serves as an extremely effective stand-alone new media vehicle to generate continuous engagement with more than 75 engaging activities. Visit www.EngagedNation.com or call 702-556-6551 to schedule a demonstration.
About Akwesasne Mohawk Casino
Akwesasne Mohawk Casino Resort (AMCR) is owned by the Saint Regis Mohawk Tribe of Akwesasne, NY. The property includes 130,000 square feet of gaming with more than 1,500 of the newest slot and video poker titles, a large selection of table games, poker room, and the 650-seat Mohawk Bingo Palace. AMCR offers a variety of entertainment with shows and concert, as well as Live DJ’s and bands in Cascades Bar & Lounge. There are five food venues which include the Native Harvest Buffet, Maple Steak & Ale, Sticks Sports Bar & Grill, Rapids Food Court, and Cedars Coffee featuring Starbucks™ beverages and the newly completed on-site brewery, Maple Brewing. In addition, AMCR offers a 150-room hotel, which features banquet rooms and meeting space, the relaxing Sweetgrass Spa, and an indoor pool. AMCR is the premier resort destination in New York’s North Country. For the latest updates on AMCR, please call 877.99.CASINO or visit us at www.MohawkCasino.com.