What happens when one of the largest casino resorts in the U.S. flips the Hollywood script and stars in its own show? You get Back of House – Mohegan Sun’s award-winning series that redefines how casinos tell their story.
At this year’s Casino Marketing & Technology Conference, we’re thrilled to welcome George Galinsky, Mohegan’s SVP of Marketing Communications and the visionary behind the series that now spans eight seasons and streams at BackofHouse.tv.
More Than a Marketing Campaign – Inside the 2025 Keynote Session
From The Town to What Would You Do?, Mohegan Sun had become a go-to backdrop for Hollywood productions. Seeing the brand opportunity, the marketing team asked a bold question: what if we created our own show?
The result? A show that covers the candid, unseen happenings of casino life. From chefs battling in cake-making contests to retirement parties and back-hallway moments, the show reveals how an operation like Mohegan Sun – or any casino – pulls it off everyday. Galinsky will share the full story behind Back of House — including the business decisions, marketing wins, and operational surprises that come with filming a reality series on-site.
Homework before July? Start binging all eight seasons of Back of House to prepare your questions before George’s keynote this summer!
Attend the session: Keynote Luncheon – Backstage Pass: How Everyday Behind-The-Scenes Happenings at One of the Largest Casino Destinations in the US Became Must-Watch Marketing
🗓 July 29 | 12:15 – 1:30 PM | Summit Mainstage at Pechanga Resort Casino View Agenda