Las Vegas, NV (May 16, 2023) — OPTX is proud to announce Graton Resort & Casino of Rohnert Park, CA, to its expanding portfolio.
OPTX co-CEO, Brooke Fiumara, heartily addressed Graton choosing the full suite of OPTX solutions including Player Development, Player Development AI, Player Connect, Marketing, Marketing AI, Slots, and Slots AI, “The team at Graton sought out OPTX to provide a tool that will be utilized across departments to create a single source of data and operational functionality for multiple disparate systems within the property.”
Graton will be replacing its current technology with the modern and agile OPTX solution. “Upgrading to OPTX provides the Graton team with an intuitive and easy-to-use application for data-driven decision making that directly impacts the guest experience. From artificial intelligence-driven marketing campaigns to strategic machine placement on the floor, OPTX will help them optimize the most important areas of their business,” stated Fiumara.
Brian Green, Vice President and Assistant General Manager for Graton, expressed his excitement for the full suite of OPTX solutions. “It is every casino operator’s dream to create the best possible customer experience while optimizing the bottom line. The team at Graton looks forward to utilizing OPTX’s elite software.”
Available via desktop and mobile applications, the data intelligence used by OPTX provides real-time individualized insights to ensure that no actionable player is missed and empowers teams to spend less time compiling the data and more time implementing strategies that increase visitation, revenue, and profitability.
To learn more about OPTX or schedule a demo, visit www.OPTX.com