Agency’s REACH Digital Marketing Platform Honored Second Year in a Row for Ability to Drive Profitable Visits
Engaged Nation’s patent-pending REACH platform won its second MarTech Breakthrough Award for Best Interactive Content Platform. MarTech Breakthrough is an independent organization that honors the top companies and products in global technology.
Over 2,500 nominations from more than 15 different countries were submitted in this year’s MarTech Breakthrough Awards. Engaged Nation was honored in the Interactive Content Platform category for REACH’s proven versatility and effectiveness in converting online engagement into profitable visits at various brick-and-mortar businesses from a variety of vertical industries.
REACH combines incentivization, mechanical intelligence, and behavioral economics as participants are rewarded with free virtual currency, drawing entries, and instant prizes for engaging with online activities and private label games. The platform utilizes behavioral psychology as participants earn and win free offers. This interactive engagement delivery system creates a greater perceived value that increases redemption rates and incremental revenue. Participants are converted into new customers or brand ambassadors as they learn about a business’ services and promotions in an “edutaining” and rewarding way.
“I couldn’t be more proud of the creativity, innovation, and science our team has put into REACH to make it the one-of-a-kind marketing technology platform it is today,” said Jerry Epstein, Engaged Nation CEO. “This latest MarTech Breakthrough Award is really a testament to the way we continue to achieve and exceed our clients’ expectations. Our platform transforms marketing from an expense item into a revenue generator—in a measurable way.”
Epstein’s three decades of experience in helming marketing strategies for clients such as Sony, Anheuser-Busch, FIFA Word Cup, Honda, and President Ronald Reagan were at the forefront when devising REACH. The multifaceted platform has been utilized by companies to assist with building active databases, strengthening customer loyalty, reactivating lapsed customers, boosting bottom-line revenue, and driving increased awareness to promotions or campaigns. The new media MarTech platform is used across the country to complement any digital or traditional marketing initiative.
Engaged Nation joins the ranks of Adobe, Squarespace, Salesforce, and other top information technology companies in this year’s MarTech Breakthrough Awards. REACH was named “Best Interactive Content Platform” by MarTech Breakthrough in 2018 as well. In addition to this award, Engaged Nation was also recently honored with a Diamond Romero Award (the highest level of the award available) in Online Marketing by Casino Journal for its execution of a football-based configuration of REACH used by Akwesasne Mohawk Casino in New York.
About Engaged Nation
Engaged Nation is the leader in strategic engagement marketing with its patent-pending REACH™ platform. REACH™ provides web-based automated incentive programs to engage users online and drive them to land-based retail locations. This award-winning platform increases the ROI of any type of digital marketing—websites, digital advertising, mobile apps, social media, emails, and more. It also serves as an extremely effective stand-alone new media vehicle to generate continuous engagement with more than 75 engaging activities. Visit www.EngagedNation.com or call 702-556-6551 to schedule a demonstration.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.