SAN FRANCISCO (February 3, 2026) — Duetto, a leading provider of revenue and profit software for the hospitality industry, has announced the appointment of Olly Lynch as Chief Marketing Officer (CMO). Previously serving as Senior Vice President of Global Marketing, Lynch’s advancement to CMO signals a strategic shift as Duetto scales its global operations around its core ambition: leading the category with the industry’s first Revenue & Profit Operating System (RP-OS).
To facilitate this ambition, Lynch will bridge the gap between product innovation and market adoption, ensuring Duetto’s unique capabilities are reflected across brand, product marketing, and go-to-market (GTM) strategies.
“My mission is simple: to take Duetto from being the tool revenue teams love to the platform the hospitality industry relies on,” said Olly Lynch, CMO of Duetto. “The future of hospitality performance goes beyond RevPAR. Duetto is uniquely positioned to help the industry adopt a more complete view of performance, one that incorporates revenue and profit — and gives hoteliers the systems they need to act on it.”
The right strategist to power global scale
Lynch brings over a decade of experience leading marketing and growth transformation across SaaS, enterprise technology, and product-led businesses. His background offers a rare combination of large-scale enterprise expertise and the agility of high-growth tech startups — making him well-suited to Duetto’s broad customer base, from independent hotels to global hotel brands.
Prior to joining Duetto, Lynch spent four and a half years at Travelport, where he was instrumental in modernizing the digital and brand strategy for the travel technology giant. His experience also includes leadership roles at tech startups such as Lickd and Paytently, where he focused on designing intuitive buying journeys and seamless onboarding to ensure rapid time-to-value. Additionally, Lynch led global digital strategies at marketing agencies for enterprise tech companies such as Fujitsu, Motorola, and Thomson Reuters.
The announcement comes at a pivotal moment for Duetto and the industry
Rising operational costs, volatile demand, and fragmented technology mean the role of revenue management has to evolve to incorporate a view of both revenue and profit. Lynch’s appointment reinforces Duetto’s intent to solve this challenge.
“Olly’s expertise will be crucial as we lead the next era of hospitality optimization,” said Alex Zoghlin, CEO of Duetto. “His track record of building distinctive, credible global brands and driving frictionless product adoption is exactly what Duetto needs as we expand our footprint and help customers improve overall performance.”
Lynch marks the third in a series of strategic executive hires (including CPO Kartik Yellepeddi and CTO Robert Matsuoka) designed to accelerate the evolution of Duetto’s RP-OS.
Duetto will continue to discuss overall hotel performance at PERFORM, its first global summit on profit and revenue management, scheduled for April 16, 2026, in Hollywood Beach, Florida.