LAS VEGAS (June 13, 2024) — BIG Cyber, a BMM Innovation Group Company dedicated to providing robust cybersecurity services and solutions to the global gaming industry, today announced the appointment of Heather Lee as Senior Director of Sales.
BIG Cyber Chief Executive Officer Amit Sharma said, “As BIG Cyber continues to grow, we are excited to add experience to our team by welcoming Heather to drive our sales initiatives. She brings six years of experience in Gaming sales and is well recognized for her focus on customer service and building trusted partnerships.”
Lee previously served as Vice President of Casino Sales & Partnerships at Engaged Nation, where she spearheaded revenue growth and marketing excellence through the award-winning REACH customer-engagement platform.
Before that, she was the Manager of Sales, Loyalty Marketing at Everi, and also worked for Atrient Technology.
Lee was recognized as one of the Emerging Leaders of Gaming 40 Under 40 class of 2022. Her commitment to gaming extends through her membership in the Global Gaming Women organization and her previous involvement in Everi’s Women in Leadership Initiative.
Lee said, “I am excited to bring my experience and passion for sales to this dynamic organization. I look forward to driving growth, building strong customer relationships, and contributing to the continued success of BIG Cyber and its host of solutions focused on defending the gaming industry and protecting all who play.”
Lee earned a Bachelor of Arts degree from the University of Nevada, Reno, and a Hospitality and Tourism Management Certificate from Florida Atlantic University.