(June 4, 2024) — Acres Manufacturing Company (Acres), a leading casino loyalty and technology developer, today announced the launch of its Cashless Casino™ solution at Rolling Hills Casino & Resort in Corning, CA, delivering a seamless cashless experience to every slot machine on property. The deployment expands Acres’ Cashless Casino footprint to 11 states and into the large North American tribal gaming market.
“Cashless gaming is proven to increase casino profitability by offering more funding options to players, who respond by increasing their visit frequency and time played at the casino,” said Noah Acres. “By offering the convenience of cashless gaming to its players, Rolling Hills solidifies its reputation as California’s Friendliest Casino.”
Named the 2023 Product Innovation of the Year by Gaming America, Cashless Casino enables casino operators to interface their slot machines and table games to any digital wallet or payment processor they select. Players use the casino’s mobile app to establish connectivity with the Bluetooth card reader installed on every game across the casino floor, ensuring funds are transferred to the correct game.
Cashless Casino is powered by Acres’ Foundation™ hardware, which is compatible with any modern slot machine and any casino management system.
Antonio Perez, General Manager of Rolling Hills, added, “Adapting to evolving player preferences and useful technological advances has become a necessary step in the casino industry and something we embrace at Rolling Hills Casino & Resort. In addition to enabling a fully flexible cashless gaming experience, Acres’ Cashless Casino allows us to provide cardless player ratings and a more frictionless player experience. The feedback we have received from our players has been tremendous, and it confirms what we already knew in that Acres and their Cashless Casino solution were the best choice for our property and players. Guests of Rolling Hills can now participate in true cashless gaming and the natural evolution of the player experience using the Rolling Hills Casino mobile app.”