Sponsored Content by Ainsworth
At last year’s Global Gaming Expo (G2E), Ainsworth Game Technology unveiled its A-Star RAPTOR cabinet and San Bao games. Both have proven to be hits for the slot supplier, consistently scoring among the top games and portrait upright cabinets, as ranked by the monthly Eilers Reports. The cabinets and games have been installed in casinos across North America, and casino operators have been pleased with the results. Ainsworth is proud to follow up those successful releases with new content for the RAPTOR cabinet, and to showcase its new customer and data-driven game development focus for Class II, III, and HHR markets.
Ainsworth has taken the past year to refocus its efforts and is ready to show off the results. This year’s G2E exhibit will feature its unique story as the company takes customers through the products currently approved for sale, followed by the upcoming releases for 2025, and finally showcasing some forward-looking titles.
Many games available for FY2025 have been developed on the Unity platform, giving the company the ability to quickly port titles between markets, something it was unable to do in the past. If Ainsworth now sees one of its titles performing well in Class III, for instance, it can quickly pivot and make that game available in Class II and HHR markets, as well. This will be a game-changer for the supplier as it shows off several exciting new titles at this year’s show.
Ainsworth is leaning on its legacy to create new titles and reimagine some older ones for the high-denomination space, where it consistently tops the charts with players.
The company is also eager to show off its new development. The team has spent time in player focus groups, operator groups, and on casino floors to analyze what is working and what it could do better and is excited to show customers the changes that have come from those processes. There will be new San Fa titles, currently approved and ready for sale in all markets, to continue to entertain players and drive revenue on operators’ floors.
For the first time ever, customers will also see a game that is ready to go for both Class II and Class III markets at the same time.
They may play the Class III version in one area of the booth, and then walk over and play the same game for Class II markets, to compare and contrast and realize that players in both markets will benefit from this development.
With game development studios creating games for their own regional markets, Ainsworth expects to see more wins coming to casino floors.
Structuring development this way means that developers can go to their local casinos to play games and see what is resonating with players on those floors, then take that knowledge back and design games for those specific players and casinos. Ainsworth has truly spent time homing in on what operators are looking for from the company and developing those games.
Ainsworth invites you to experience their legacy – and evolution – in action, by registering for a free G2E pass here.
