Seminole Hard Rock Teams with The Producer Mezcal LLC to Introduce Signature Mezcal Cocktails at Hard Rock Hotel New York, Six Seminole Hard Rock and Seminole Casinos in Florida, and Four All-Inclusive Hard Rock Hotels in Mexico

HOLLYWOOD, Fla., (February 20, 2025) — Seminole Hard Rock is teaming up with The Producer Mezcal LLC, the premium hand-crafted artisanal mezcal brand from the state of Oaxaca, Mexico, to meet growing guest demand for signature mezcal cocktails at Hard Rock Hotel New York, six Seminole Hard Rock and Seminole Casinos in Florida, and four all-inclusive Hard Rock Hotels in Mexico.

Bottles of Producer Mezcal will join other high-end brands and several new signature cocktails made with Producer Mezcal offered at the 11 Hard Rock and Seminole Casino destinations beginning Saturday, March 1, 2025. Producer Mezcal is created using artisanal production methods, such as cooking the agave hearts, or pinas, in earthen ovens over rocks and local wood, then crushing the pinas with stone wheels to extract the newly transformed sugars.

The new signature mezcal cocktails will appeal to both mezcal aficionados and those new to mezcal. Guests will experience the approachable, yet complex and super smooth profiles of Producer Mezcal in vibrant, refreshing cocktails crafted to enhance every sip.

“We are beyond excited to bring our award winning mezcal to Hard Rock and Seminole Casino venues,” said Jordan Lewites, co-founder at Producer Mezcal. “The Hard Rock process to select us as their partner was very thorough and speaks to the quality, flavor and purity of our mezcals. We look forward to increasing our partnership with Hard Rock via their expansive hospitality portfolio.”

Investor and partner in Producer Mezcal, Swizz Beatz said, “We are super excited to introduce our award-winning, best mezcal in the world to Hard Rock and Seminole Casino guests. This is a legendary partnership and we’re turning it all the way up by introducing exclusive new cocktails and unforgettable experiences.”

Seminole Hard Rock shares in the enthusiasm for the new partnership. “Seminole Hard Rock is thrilled to partner with Producer Mezcal to deliver an elevated and authentic mezcal experience across our properties,” said Alex Becker, Vice President of Food & Beverage for Seminole Hard Rock Support Services. “Our guests are always looking for unique and high-quality offerings, and this collaboration allows us to showcase an exciting new dimension to our beverage program that perfectly aligns with the spirit of our brand.”