MONOGRAM Wraps Up A Successful First Year Since Launch

In its first year in business, the boutique agency secured multiple significant client wins

Las Vegas, NV (January 8, 2025) – MONOGRAM, the premier marketing agency for notable companies across luxury hospitality and entertainment, has had a whirlwind of wins since its launch in January of this year. With a singularity of focus and depth of expertise at the forefront of MONOGRAM’s purpose, the agency set out to meet a need in the hospitality space.

Hospitality is an incredibly complex industry and luxury is a frequently oversimplified notion. When it comes to marketing luxury hospitality, there are a plethora of crucial elements that go into delivering the kind of truly luxurious experiences that the affluent consumer demands. Food and beverage, casino gaming, destinations, real estate, and travel are all key pillars to fostering luxury hospitality. Each pillar comes with its own playbook, and meeting the needs of each requires a team of seasoned professionals deeply familiar with all stages of the consumer journey.
MONOGRAM offers its clients a full-service suite of marketing capabilities, including branding and identity, advertising and campaign development, and paid media strategy, planning, buying and analytics led by a core team with more than one hundred years of combined experience in the luxury travel tourism industry. In its first year since launch, MONOGRAM’s client wins – and its work – highlight the breadth of that wheelhouse despite being in a very focused industry.

“We knew from the onset that while our focus is singular, the range within the industry is broad and offers a tremendous scope of opportunity. We’ve been working with a range of business categories within hospitality including restaurants, bars and lounges, casinos, resorts, real estate, destinations and, of course, hotels,” said Amy Colbourn, Managing Director, Business Strategy of MONOGRAM.

While its team has long held pre-existing clients from its decades in the hospitality space, MONOGRAM expanded its extensive client base with its first client win: VAI Resort, the $1 billion entertainment destination coming to Glendale, Arizona. The partnership between MONOGRAM and VAI Resort is extensive, playing on the MONOGRAM team’s ability to craft brand narratives from the ground up. From brand development to integrated marketing, MONOGRAM has used its strategic insights and creative prowess to create a distinct position and prepare for opening VAI’s new one of a kind destination.

On Tribal Properties: MONOGRAM works extensively with Agua Caliente Casinos in Palm Springs, and the team has years of experience working with both the Mohegan Sun and Gila River Resorts & Casinos.

“Decades of experience have taught our team what it takes to develop comprehensive and meaningful brand strategies for our clients. Ultimately, we exist to create the most valued brands in the hospitality, travel and entertainment world. We will continue to fulfill that purpose,” said John Schadler, Executive Director of MONOGRAM.

MONOGRAM was founded under the award-winning holding company The Harkey Group, and its team looks forward to continuing to service its clients and create award-winning work in 2025 and beyond. Its location in Las Vegas, the luxury and leisure capital of the world, is the perfect home base for MONOGRAM to serve clients worldwide.

About MONOGRAM

MONOGRAM is the premier marketing agency for notable luxury lifestyle companies throughout the U.S. and around the world. Based in Las Vegas, the capital of consumerism, the MONOGRAM team is perfectly positioned to leverage the great cultural testing ground of Vegas as they conceive of groundbreaking ideas to help clients realize their visions. For more information, please visit www.monogramagency.com.

About The Harkey Group

The Harkey Group is a collection of specialized agencies, grabbing national attention for work in research, strategy, creative, branding, media planning and buying, digital work, public relations, social media, and more. Five unique businesses comprise The Harkey Group: an integrated advertising agency, a strategic communications powerhouse, a top-tier social media content lab, a specialized travel and hospitality boutique agency, and an award-winning production company. For more information, please visit www.theharkeygroup.com.