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People Who Inspire Us: James Johnson You have probably seen many articles that I have written over the years that talk about the opportunities that the casino industry offers. Countless stories of individuals who started […]
People Who Inspire Us: James Johnson You have probably seen many articles that I have written over the years that talk about the opportunities that the casino industry offers. Countless stories of individuals who started […]
Start thinking supply, demand and price for better revenue When maximizing win per unit (WPU) on a slot floor, the discussion often involves trying new themes, adding or removing games or moving games around to […]
How to conjure your inner Yoda and other really cool mentors If you’re leading a marketing team, you have a problem. As you gaze at your team and smile at their skills and experience, you […]
Ask the right questions before you spend your ad dollars Most businesses recognize that researching and developing a strategic plan is crucial for success, but are they being smart about their research? Is their research […]
Don’t let technology replace the human element on our floors Have you downsized your floor team members in the face of ever-increasing technology? Even more importantly, are you still running your casino floor the same […]
Key areas of concern we should keep in mind as we make spending decisions The tide of regulatory scrutiny from the NIGC has risen recently. More casinos are undergoing “Internal Control Assessments” from the NIGC. […]
Thought leaders share their take on education, the current administration, the economy and more We asked our Tribal Gaming & Hospitality Magazine Advisory Board Members what the biggest issues will be facing Indian Country in […]
A compelling reason to clean up your act… When it comes to casino properties outsourcing their linen and laundry service or making the capital decision to handle it on-site, there are several factors to consider: […]
How to establish a formal process for major projects The definition of a “best practice” is a commercial or professional procedure that is accepted or prescribed as being correct or most effective. If you Google […]
Six strategic marketing secrets I was recently at a casino that had just opened up a new sports book. This was certainly not the first time that I had participated in the wagering of a […]
Best advice on marketing solutions Every issue we’ve asked slot suppliers what tools and advice slot directors can benefit from that perhaps they’re not taking full advantage of. In our last issue, we covered progressive […]
Forty-million dollar renovation, new sports book and a clear vision for 2020 Isleta Resort & Casino, just outside of Albuquerque, NM, has been in operation since 1986. The Pueblo of Isleta is one of the […]
Understanding the role that F&B plays in your guest experience A great dining experience begins well before the food is delivered, the server greets the table or the guest enters the casino. Pardon the pun, […]
Q&A with the United Women of Tribal Gaming Last week we caught up with Tribal Gaming and Hospitality Magazine Board Member and Chairwoman & Co-Founder of the United Women of Tribal Gaming, Pamela Shaw. On […]
Spotlight: Viejas Band of Kumeyaay Indians and Chairman John Chistman By Guest Contributors, Lucy Roberts, CEO and Geneva Gamez Vallejo, Creative Services, HMC Bilingual Advertising In working with the Viejas Band of Kumeyaay Indians in […]
Dear Tribal and Industry Leaders, I urge you to take a moment to read this weeks Industry Report. As a Native American, it still surprises me that people don’t see the hurtful nature of the […]
Finding ways to reduce loss in all departments Old time surveillance directors will tell you that when we started it was all about table games. In those days, they really were the only game in […]
Utilizing hotels, gaming and restaurant research to maximize value More research is being done every year by casino resorts trying to capture important data about guests in their casinos, restaurants and hotels. The newest challenge […]
Why email marketing is a never-ending exercise in trial and error As high-tech as we’ve all become, emails from my favorite casinos still end up in my SPAM folder or end up looking wonky on […]
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