Articles

Goodbye, RFM

RFM Using recency, frequency and monetary (RFM) value to segment a casino database has served most direct marketers well over the last 20+ years. Yours truly included. As a matter of fact, I was hoping […]

Articles

Surveillance Today

The world of surveillance as we know it is changing. I should say that it has changed already. Our traditional role of searching for cheats and advantage players has been minimized, while our new responsibilities […]